Eric Hillerbrand sees a profitably semantic future for our relationship with brandsby Paul Miller on 20 April, 2009 • 14:48 • 11 Comments
There tends to be quite a gulf between those who concern themselves with brand management and selling stuff on the one hand and those who get excited about RDF, OWL and the Semantic Web on the other. Whilst the Semantic Web remained an interesting area of research that was perhaps understandable, but as semantic technologies become increasingly relevant to the mainstream it is a gulf that must be crossed.
Last week I spoke with one man who is trying to do just that, and my conversation with Eric Hillerbrand is now available as a podcast.
Hillerbrand argues that the technologies of the Semantic Web stack are well suited to tracking and managing the flow of interactions around brands. Further, he sees means by which those interactions may be monetised, to the benefit of both brand and consumer.