Image representing DataMarket as depicted in C...

Image via CrunchBase

With Iceland’s, Founder Hjálmar Gíslason is on his fourth startup, and ready to expand overseas. Focused upon becoming “Google for datanumbers,” DataMarket concerns itself with collecting and providing access to quantitative data; numbers from governments, international agencies, and commercial providers around the world.

Alongside the business of collecting data and making it available for download, DataMarket has invested in providing tools with which users can visualize data (typically in the form of a graph) and even compare results from diverse sources. Hjálmar sees these tools as part of a strategy to ensure that it is

“more desirable to use data on DataMarket than at the source.”

Hjálmar also discusses his view that four characteristics of data make it profitably sellable; proprietariness, timeliness, analysis, and curation.

Have a listen to learn more about DataMarket, and to hear Hjálmar’s thoughts on an industry segment that his company has done much to shape. And check back on Tuesday for the next podcast in the series; Ian Davis of Kasabi.

Following up on a blog post that I wrote at the start of 2012, this is the third in a series of podcasts with key stakeholders in the emerging category of Data Markets. Other conversations, all of which will be published here, have been scheduled with AggData, BuzzData, Factual, Infochimps, Kasabi, and Microsoft. I am still adding conversations to the series, and intend to talk with more companies and with analysts and investors with insight to share.