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	<title>Paul Miller - The Cloud of Data &#187; SaaS</title>
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		<title>Paul Miller - The Cloud of Data</title>
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	<itunes:subtitle>conversations with the executives shaping Cloud Computing and the Semantic Web.</itunes:subtitle>
	<itunes:summary>Linked Data, Cloud Computing, Semantic Web, SaaS, PaaS, more</itunes:summary>
	<itunes:keywords>Cloud Computing, Semantic Web, Linked Data, Open Data, SaaS, PaaS</itunes:keywords>
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	<itunes:author>Paul Miller</itunes:author>
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		<title>Data Market Chat: Hjálmar Gíslason discusses DataMarket.com</title>
		<link>http://cloudofdata.com/2012/01/data-market-chat-hjalmar-gislason-discusses-datamarket-com/</link>
		<comments>http://cloudofdata.com/2012/01/data-market-chat-hjalmar-gislason-discusses-datamarket-com/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 15:00:03 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[data market chat]]></category>
		<category><![CDATA[data markets]]></category>
		<category><![CDATA[Open Data]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[DataMarket]]></category>
		<category><![CDATA[DataMarket.com]]></category>
		<category><![CDATA[Hjalmar Gislason]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=1751</guid>
		<description><![CDATA[With Iceland&#8217;s DataMarket.com, Founder Hjálmar Gíslason is on his fourth startup, and ready to expand overseas. Focused upon becoming &#8220;Google for datanumbers,&#8221; DataMarket concerns itself with collecting and providing access to quantitative data; numbers from governments, international agencies, and commercial providers around the world. Alongside the business of collecting data and making it available for download, DataMarket [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 260px"><a href="http://www.crunchbase.com/company/datamarket"><img class="zemanta-img-inserted zemanta-img-configured" title="Image representing DataMarket as depicted in C..." src="http://cloudofdata.com/wp-content/uploads/2011/07/31362v2-max-250x250.jpg" alt="Image representing DataMarket as depicted in C..." width="250" height="83" /></a><p class="wp-caption-text">Image via CrunchBase</p></div>
<p>With Iceland&#8217;s <a href="http://datamarket.com">DataMarket.com</a>, Founder <a href="http://is.linkedin.com/in/hjalli">Hjálmar Gíslason</a> is on his fourth startup, and ready to expand overseas. Focused upon becoming &#8220;Google for <del>data</del>numbers,&#8221; DataMarket concerns itself with collecting and providing access to quantitative data; <em>numbers</em> from governments, international agencies, and commercial providers around the world.</p>
<p>Alongside the business of collecting data and making it available for download, DataMarket has invested in providing tools with which users can visualize data (typically in the form of a graph) and even compare results from diverse sources. Hjálmar sees these tools as part of a strategy to ensure that it is</p>
<blockquote><p>&#8220;more desirable to use data on DataMarket than at the source.&#8221;</p></blockquote>
<p>Hjálmar also discusses his view that four characteristics of data make it profitably sellable; proprietariness, timeliness, analysis, and curation.</p>
<p>Have a listen to learn more about DataMarket, and to hear Hjálmar&#8217;s thoughts on an industry segment that his company has done much to shape. And <a href="http://cloudofdata.com/category/podcast/data-market-chat/">check back on Tuesday for the next podcast</a> in the series; <a href="http://uk.linkedin.com/in/iandavis">Ian Davis</a> of <a href="http://kasabi.com/">Kasabi</a>.</p>
<p></p>
<p><em>Following up on <a href="http://cloudofdata.com/2012/01/nurturing-the-market-for-data-markets/">a blog post that I wrote at the start of 2012</a>, this is the third in a series of podcasts with key stakeholders in the emerging category of Data Markets. Other conversations, <a href="http://cloudofdata.com/category/podcast/data-market-chat/">all of which will be published here</a>, have been scheduled with AggData, BuzzData, Factual, Infochimps, Kasabi, and Microsoft. I am still adding conversations to the series, and intend to talk with more companies and with analysts and investors with insight to share. </em></p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://cloudofdata.com/2012/01/nurturing-the-market-for-data-markets/">Nurturing the market for Data Markets</a> (cloudofdata.com)</li>
<li class="zemanta-article-ul-li"><a href="http://cloudofdata.com/2012/01/data-market-chat-the-podcasts-are-a-coming/">Data Market Chat: the podcasts are a-coming&#8230;</a> (cloudofdata.com)</li>
<li class="zemanta-article-ul-li"><a href="http://cloudofdata.com/2012/01/data-market-chat-tyler-bell-discusses-factual/">Data Market Chat: Tyler Bell discusses Factual</a> (cloudofdata.com)</li>
<li class="zemanta-article-ul-li"><a href="http://cloudofdata.com/2012/01/data-market-chat-chris-hathaway-discusses-aggdata/">Data Market Chat: Chris Hathaway discusses AggData</a> (cloudofdata.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: none; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=652bf19d-30c7-42f3-b8f6-2eb2f79bf450" alt="" /></div>
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		<slash:comments>2</slash:comments>
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		<itunes:duration>0:50:14</itunes:duration>
		<itunes:subtitle>Image via CrunchBase
With Iceland&#8217;s DataMarket.com, Founder Hjálmar Gíslason is on his fourth startup, and ready to expand overseas. Focused upon becoming &#8220;Google for datanumbers,&#8221; DataMarket concerns itself with collecting and pro[...]</itunes:subtitle>
		<itunes:summary>Image via CrunchBase
With Iceland&#8217;s DataMarket.com, Founder Hjálmar Gíslason is on his fourth startup, and ready to expand overseas. Focused upon becoming &#8220;Google for datanumbers,&#8221; DataMarket concerns itself with collecting and providing access to quantitative data; numbers from governments, international agencies, and commercial providers around the world.
Alongside the business of collecting data and making it available for download, DataMarket has invested in providing tools with which users can visualize data (typically in the form of a graph) and even compare results from diverse sources. Hjálmar sees these tools as part of a strategy to ensure that it is
&#8220;more desirable to use data on DataMarket than at the source.&#8221;
Hjálmar also discusses his view that four characteristics of data make it profitably sellable; proprietariness, timeliness, analysis, and curation.
Have a listen to learn more about DataMarket, and to hear Hjálmar&#8217;s thoughts on an industry segment that his company has done much to shape. And check back on Tuesday for the next podcast in the series; Ian Davis of Kasabi.

Following up on a blog post that I wrote at the start of 2012, this is the third in a series of podcasts with key stakeholders in the emerging category of Data Markets. Other conversations, all of which will be published here, have been scheduled with AggData, BuzzData, Factual, Infochimps, Kasabi, and Microsoft. I am still adding conversations to the series, and intend to talk with more companies and with analysts and investors with insight to share. 
Related articles

Nurturing the market for Data Markets (cloudofdata.com)
Data Market Chat: the podcasts are a-coming&#8230; (cloudofdata.com)
Data Market Chat: Tyler Bell discusses Factual (cloudofdata.com)
Data Market Chat: Chris Hathaway discusses AggData (cloudofdata.com)

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		<itunes:author>Paul Miller</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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	</item>
		<item>
		<title>TOSCA may prove a prescient name for new cloud standards effort</title>
		<link>http://cloudofdata.com/2012/01/tosca-may-prove-a-prescient-name-for-new-cloud-standards-effort/</link>
		<comments>http://cloudofdata.com/2012/01/tosca-may-prove-a-prescient-name-for-new-cloud-standards-effort/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:00:23 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[IaaS]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Cisco Systems]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Open standard]]></category>
		<category><![CDATA[TOSCA]]></category>
		<category><![CDATA[Vendor lock-in]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=1684</guid>
		<description><![CDATA[Last week, open standards body OASIS unveiled yet another shiny new standards effort. The OASIS Topology and Orchestration Specification for Cloud Applications (TOSCA) Technical Committee hopes to make it &#8220;easier to deploy cloud applications without vendor lock-in,&#8221; and to support moving from one cloud to another. The usual suspects — the likes of IBM, CA, and Cisco [...]]]></description>
			<content:encoded><![CDATA[<div class="mceTemp">
<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Puccini_Tosca.jpg"><img class="zemanta-img-inserted zemanta-img-configured" title="Poster for the opera Tosca by Giacomo Puccini" src="http://cloudofdata.com/wp-content/uploads/2011/07/300px-Puccini_Tosca4.jpg" alt="Poster for the opera Tosca by Giacomo Puccini" width="300" height="399" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p>Last week, open standards body <a href="http://www.oasis-open.org/">OASIS</a> unveiled <a href="http://www.oasis-open.org/news/pr/tosca-tc">yet another shiny new standards effort</a>. The OASIS Topology and Orchestration Specification for Cloud Applications (<a href="http://www.oasis-open.org/committees/tc_home.php?wg_abbrev=tosca">TOSCA</a>) Technical Committee hopes to make it &#8220;easier to deploy cloud applications without vendor lock-in,&#8221; and to support moving from one cloud to another. The usual suspects — the likes of IBM, CA, and Cisco — are on board. The usual holdouts — Google and Amazon, of course — are not. So what is TOSCA trying to achieve? How does it fit alongside all the dead, dying, or ponderously deliberating cloud standardisation efforts that have gone before? And without the giants of the cloud, is there really any point bothering?</p>
<p>As I&#8217;ve probably mentioned before, involvement in various national and international standardisation efforts played a big part in my early career. I went to the working group meetings in odd (but often beautiful) locations. I participated in the conference calls. I engaged on the mailing lists. I drafted and edited and reviewed the documents. I completely buy into the idea that there is a place for foundational standards, developed through consensus-building and maintained for the long haul by organisations that stand apart from the vested interests and their competing agendas.</p>
<p>I also believe that there&#8217;s a time and a place for these standardisation efforts. Do it too soon, and we end up ossifying something that <em>needs</em> to be in a state of flux. When you don&#8217;t know what the best way to prepare a meal is, it&#8217;s too soon to print the recipe book. We need to try different approaches, and we need to be able to throw away the attempts that didn&#8217;t work out. More worryingly, standardisation efforts can be used for political ends. They can be little more than a rod with which to beat the (usually dominant) competition. At best a distraction, or a talking shop for those unwilling or unable to just get on and <em>do</em> something. At worst, one amongst a toolchest of dirty tricks in a broader war for hearts, minds, and — ultimately — wallets.</p>
<p>The cloud market is a fascinating place. There are leaders and there are followers. There is innovation, and there is competition. There is agreement, and there is debate. For all the rhetoric, and all the posturing, we really don&#8217;t yet know the <em>right</em> answer to many of the cloud&#8217;s questions.</p>
<p>Maybe TOSCA and the Open Data Center Alliance and IEEE and the rest are — still — too early, and should be content to let the <em>market</em> thrash out a few more of these issues before anyone tries to write anything down? And when it is time to write some stuff down, let&#8217;s make sure we focus on specific, finite, tangible, atomic tasks rather than &#8220;the cloud.&#8221; As Dave Roberts <a href="http://www.servicemesh.com/posts/bearish-on-tosca/">commented</a> in regard to TOSCA&#8217;s scope;</p>
<blockquote><p>&#8220;That goal is so large, that I think it’s probably unbounded. When problems get unbounded, the best you can ever hope to achieve is to solve a large enough subset of the problem that the solution is still interesting. If you can’t achieve that, people ignore the solution because it fundamentally doesn’t help them. There is always an &#8216;interesting&#8217; part of the problem space that they have to solve a different way, and that undercuts the use of the partial &#8216;solution.&#8217;&#8221;</p></blockquote>
<p>And as for Tosca? Things <a href="http://en.wikipedia.org/wiki/Tosca#Act_3">didn&#8217;t end well</a> for her, did they? Might TOSCA&#8217;s fate, too, be sealed?</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://r.zemanta.com/?u=http%3A//www.infoworld.com/t/cloud-computing/tech-giants-back-standard-cloud-portability-184160&amp;a=71235814&amp;rid=6da792f0-394c-4296-82d0-07dc6d184176&amp;e=67dee2012ba70e639b33757097ed7a27">Tech giants back standard for cloud portability &#8211; InfoWorld</a> (infoworld.com)</li>
<li class="zemanta-article-ul-li"><a href="http://gigaom.com/cloud/proposed-spec-aims-to-nix-cloud-lock-in/">Proposed spec aims to nix cloud lock-in</a> (gigaom.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.diversity.net.nz/on-tosca-and-cloud-standards-mypov/2012/01/20/">On TOSCA and Cloud Standards. MyPOV</a> (diversity.net.nz)</li>
</ul>
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		<title>Curating a bit of the Cloud over at GigaOM Pro</title>
		<link>http://cloudofdata.com/2011/01/curating-a-bit-of-the-cloud-over-at-gigaom-pro/</link>
		<comments>http://cloudofdata.com/2011/01/curating-a-bit-of-the-cloud-over-at-gigaom-pro/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 19:31:20 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[IaaS]]></category>
		<category><![CDATA[Linked Data]]></category>
		<category><![CDATA[Open Data]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[GigaOM]]></category>
		<category><![CDATA[GigaOM Pro]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[Michael Wolf]]></category>
		<category><![CDATA[Mike Wolf]]></category>
		<category><![CDATA[Om Malik]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=1433</guid>
		<description><![CDATA[Image via CrunchBase I&#8217;ve been a fan of Om Malik&#8216;s boutique analyst site, GigaOM Pro, pretty much from the outset, and happily renew my subscription each year. The site covers a wide range of industry topics, and those Quarterly Wrap-ups are worth the fee all by themselves. I&#8217;ve written a few reports for them in [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 291px;">
<dt class="wp-caption-dt"><a href="http://www.crunchbase.com/product/gigaom"><img title="Image representing GigaOm as depicted in Crunc..." src="http://www.crunchbase.com/assets/images/resized/0001/4325/14325v2-max-450x450.png" alt="Image representing GigaOm as depicted in Crunc..." width="281" height="83" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://www.crunchbase.com">CrunchBase</a></dd>
</dl>
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</div>
<p>I&#8217;ve been a fan of <a class="zem_slink" title="Om Malik" rel="crunchbase" href="http://www.crunchbase.com/person/om-malik">Om Malik</a>&#8216;s boutique analyst site, <a href="http://pro.gigaom.com/">GigaOM Pro</a>, pretty much from the outset, and happily <a href="https://pro.gigaom.com/subscription/sign-up/">renew my subscription</a> each year. The site covers a wide range of <a href="http://pro.gigaom.com/our-content/">industry topics</a>, and those <a href="http://pro.gigaom.com/archives/quarterly-wrap-ups/">Quarterly Wrap-ups</a> are worth <a href="https://pro.gigaom.com/subscription/sign-up/">the fee</a> all by themselves.</p>
<p>I&#8217;ve written <a href="http://pro.gigaom.com/members/paulmiller1/profile/public">a few reports</a> for them in the past, but was delighted when <a href="http://www.linkedin.com/in/michaelawolf">Mike Wolf</a> got in touch to see if I fancied trying my hand at curation on their <a href="http://pro.gigaom.com/topic/infrastructure/">Infrastructure/Cloud channel</a>.</p>
<p>So next week (from 31 January) I&#8217;m going to be gathering and commenting upon <a href="http://pro.gigaom.com/archives/infrastructure/links/">links from around the web</a>, writing a daily &#8216;Today in Infrastructure,&#8217; and finishing off with a <a href="http://pro.gigaom.com/archives/infrastructure/weekly-updates/">Weekly Update</a>. If you&#8217;re not (yet!) a subscriber, why not sign up for <a href="https://pro.gigaom.com/subscription/sign-up/">a free seven day trial</a> and join me for the start of my little adventure?</p>
<p>If there&#8217;s something you think I should be covering, <a href="http://cloudofdata.com/contact/">do let me know</a>.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://gigaom.com/2010/10/21/free-gigaom-pro-webinar-the-scalable-cloud/">Free GigaOM Pro Webinar: The Scalable Cloud</a> (gigaom.com)</li>
<li class="zemanta-article-ul-li"><a href="http://venturebeat.com/2010/10/22/gigaom-raises-2-5m-claims-10000-pro-subscribers/">GigaOm raises $2.5M, claims 10,000 Pro subscribers</a> (venturebeat.com)</li>
<li class="zemanta-article-ul-li"><a href="http://cloudofdata.com/2010/10/the-cloud-has-a-place-even-inside-heavily-regulated-industries/">The Cloud has a place, even inside heavily regulated industries</a> (cloudofdata.com)</li>
<li class="zemanta-article-ul-li"><a href="http://cloudofdata.com/2010/10/talking-scalable-clouds-with-gigaom-pro-and-limelight-networks/">Talking Scalable Clouds with GigaOM Pro and Limelight Networks</a> (cloudofdata.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.datacenterknowledge.com/archives/2011/01/18/gigaom-structure-2011/" class="broken_link">GigaOM Structure 2011</a> (datacenterknowledge.com)</li>
<li class="zemanta-article-ul-li"><a href="http://gigaom.com/2011/01/19/join-gigaom-at-big-data-on-march-23-in-new-york-city/">Join GigaOM at Big Data on March 23 in New York City</a> (gigaom.com)</li>
</ul>
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		<item>
		<title>KnowledgeTree offers Comfort Blanket; helps customers pull data from Cloud</title>
		<link>http://cloudofdata.com/2010/11/knowledgetree-offers-comfort-blanket-helps-customers-pull-data-from-cloud/</link>
		<comments>http://cloudofdata.com/2010/11/knowledgetree-offers-comfort-blanket-helps-customers-pull-data-from-cloud/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 06:28:36 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Amazon S3]]></category>
		<category><![CDATA[Daniel Chalef]]></category>
		<category><![CDATA[document management]]></category>
		<category><![CDATA[KnowledgeTree]]></category>
		<category><![CDATA[Software as a service]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=1357</guid>
		<description><![CDATA[Image by Anua22a via Flickr KnowledgeTree, a provider of cloud-based document management solutions based in Raleigh, North Carolina, today announced that customers on their enterprise payment plan will be able to download copies of documents, workflows and associated metadata for local backup. As Krish noted over on CloudAve when the company recently announced their single [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 250px;">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/9506589@N05/4886143441"><img title="Ygdrassil" src="http://farm5.static.flickr.com/4114/4886143441_ac0239780e_m.jpg" alt="Ygdrassil" width="240" height="180" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/9506589@N05/4886143441">Anua22a</a> via Flickr</dd>
</dl>
</div>
</div>
<p><a class="zem_slink" title="KnowledgeTree" rel="homepage" href="http://www.knowledgetree.com">KnowledgeTree</a>, a provider of cloud-based document management solutions based in <a class="zem_slink" title="Raleigh, North Carolina" rel="wikipedia" href="http://en.wikipedia.org/wiki/Raleigh%2C_North_Carolina">Raleigh, North Carolina</a>, today <a href="http://www.knowledgetree.com/company/press?date_filter[value][year]=2010&#038;date_filter[value][month]=11">announced</a> that customers on their <a href="http://www.knowledgetree.com/pricing">enterprise payment plan</a> will be able to download copies of documents, workflows and associated metadata for local backup.</p>
<p>As <a href="http://www.cloudave.com/author/krishnan/">Krish</a> noted over on <a href="http://www.cloudave.com/">CloudAve</a> when the company recently <a href="http://www.cloudave.com/7050/knowledgetree-steps-up-its-enterprise-game/">announced their single sign-on capability</a>, these are hardly groundbreaking advances. They are, however, important incremental enhancements and an indication of growing product maturity. To move beyond early adopters and niche use cases, &#8216;basic&#8217; features such as integration with enterprise identity management processes and effective &#8211; <em>tangible</em>, almost &#8211; backup procedures are simply essential.</p>
<p>According to the release,</p>
<blockquote><p>&#8220;With this feature, customer content is available for immediate download via secure HTTP, FTP and rsync connections, ensuring a quick and efficient backup. Downloads are encrypted and password-protected. Documents, while still available anytime and anywhere via the cloud, can now have backup versions housed on an organization’s own servers.&#8221;</p></blockquote>
<p>This new backup capability goes further than the product&#8217;s existing ability to offer ZIP downloads of customer <em>documents</em>, as it preserves workflow, audit trails, and associated metadata.</p>
<p>I spoke with CEO <a href="http://www.linkedin.com/in/danielchalef">Daniel Chalef</a> ahead of the announcement, to learn a little more about the company&#8217;s direction. He was, of course, keen to stress that provision of this download capability should in no way be seen as a reflection on the robustness of either the Cloud or KnowledgeTree&#8217;s own (<a href="http://aws.amazon.com/s3/">Amazon S3</a>-powered) infrastructure. Rather, Chalef pointed to the continuing (mis-?) perception that auditory and compliance requirements may more easily be met by companies that are able to lay their hands upon local copies of key data.</p>
<p>With a focus upon customers in legal, financial and HR-type roles, KnowledgeTree has transitioned from providing on-premise solutions toward a mixed economy in which the product is available as either Software as a Service (SaaS), or as an on-premise installation typically addressed toward larger customers. The SaaS offering is updated on a 3-4 week release cycle, with the traditional on-premise version updated more slowly. A new version is due early in 2011, which will bring feature parity with the current SaaS release. Chalef argued that the company continues to grow both branches of the product, but I can&#8217;t help wondering how long it will truly remain cost-effective to offer &#8211; and maintain &#8211; both?</p>
<p>Chalef suggests that the company&#8217;s focus upon providing turn-key solutions designed to address the needs of its defined customer groups differentiates it from the competition. These, he argues, are primarily <a class="zem_slink" title="SugarCRM" rel="homepage" href="http://sugarcrm.com">SugarCRM</a> and <a class="zem_slink" title="Microsoft SharePoint" rel="homepage" href="http://sharepoint.microsoft.com/en-us/Pages/default.aspx">Microsoft Sharepoint</a>, both of which tend to present rather more of a blank canvas upon which customers (or <a href="http://en.wikipedia.org/wiki/Value-added_reseller">VARs</a>) are expected to build. A turn-key solution, especially deployed from the Cloud, should enable customers to realise value from their investment relatively quickly. The more significant investment in on-premise installations, bespoke development and VAR engagement <em>may</em> result in eventual cost savings or better alignment with business requirements, but it&#8217;s a long-term &#8211; and risky &#8211; bet. Press Releases over the past few months suggest that KnowledgeTree continues to innovate, fleshing out the feature set on a product that shows no sign of slowing.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://www.cloudave.com/7050/knowledgetree-steps-up-its-enterprise-game/">KnowledgeTree Steps Up Its Enterprise Game</a> (cloudave.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: none; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=2551391a-3299-4ab6-89ca-efc5edd683f8" alt="" /><span class="zem-script pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
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		<title>Talking about Microsoft BPOS with Scott Rodgers and Bob Fahey of Avanade</title>
		<link>http://cloudofdata.com/2010/07/talking-about-microsoft-bpos-with-scott-rodgers-and-bob-fahey-of-avanade/</link>
		<comments>http://cloudofdata.com/2010/07/talking-about-microsoft-bpos-with-scott-rodgers-and-bob-fahey-of-avanade/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 13:40:43 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Avanade]]></category>
		<category><![CDATA[Bob Fahey]]></category>
		<category><![CDATA[BPOS]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Azure]]></category>
		<category><![CDATA[Microsoft Exchange]]></category>
		<category><![CDATA[Microsoft Outlook]]></category>
		<category><![CDATA[Microsoft Sharepoint]]></category>
		<category><![CDATA[Paul Miller]]></category>
		<category><![CDATA[Scott Rodgers]]></category>
		<category><![CDATA[Windows Azure]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=1125</guid>
		<description><![CDATA[In my latest podcast I talk with Scott Rodgers and Bob Fahey of multinational IT Consultancy firm, Avanade. Formed as a partnership between Microsoft and Accenture, Avanade focuses upon delivering IT solutions based upon Microsoft&#8217;s suite of technologies and products, including Cloud offerings such as Azure and the company&#8217;s Business Productivity Online Standard Suite (BPOS). [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.avanade.com/" target="_blank"><img class="alignright size-full wp-image-1128" style="margin: 6px;" title="Avanade logo" src="http://cloudofdata.com/wp-content/uploads/2010/07/avanade-logo.png" alt="" width="162" height="44" /></a>In my latest podcast I talk with <a href="http://www.linkedin.com/pub/scott-rodgers/7/68b/a06">Scott Rodgers</a> and <a href="http://www.linkedin.com/pub/bob-fahey/1/609/25b">Bob Fahey</a> of multinational IT Consultancy firm, <a class="zem_slink freebase/en/avanade" title="Avanade" rel="homepage" href="http://www.avanade.com">Avanade</a>.</p>
<p>Formed as a partnership between <a class="zem_slink freebase/en/microsoft_corporation" title="Microsoft" rel="homepage" href="http://www.microsoft.com">Microsoft</a> and <a class="zem_slink" title="Accenture" rel="homepage" href="http://www.accenture.com/home/default.htm">Accenture</a>, Avanade focuses upon delivering IT solutions based upon Microsoft&#8217;s suite of technologies and products, including Cloud offerings such as <a href="http://www.microsoft.com/windowsazure/">Azure</a> and the company&#8217;s <a href="http://www.microsoft.com/online/en-gb/business-productivity.mspx">Business Productivity Online Standard Suite</a> (BPOS).</p>
<p>I discussed Azure in <a href="http://cloudofdata.com/2009/03/talking-about-microsofts-windows-azure-with-amitabh-srivastava/">a podcast with Microsoft&#8217;s Amitabh Srivastava</a> last year, and in this latest conversation Scott and Bob share some of the experiences Avanade has gained in rolling out over 1.3 million BPOS seats to a wide range of enterprise clients.</p>
<p></p>
<p><em>This podcast was recorded on Wednesday 28 July, 2010.</em></p>
<p>During our conversation, we referred to the following resources;<span id="more-1125"></span></p>
<ul>
<li><a href="http://www.accenture.com/">Accenture</a></li>
<li><a href="http://aws.amazon.com/">Amazon</a></li>
<li><a href="http://msdn.microsoft.com/en-us/windowsserver/ee695849.aspx">App Fabric</a></li>
<li><a href="http://www.avanade.com/">Avanade</a></li>
<li><a href="http://avanade.com/people/thought_detail.aspx?id=70" class="broken_link">Avanade Cloud Computing</a></li>
<li><a href="http://www.microsoft.com/windowsazure/">Azure</a></li>
<li><a href="http://www.microsoft.com/online/en-gb/business-productivity.mspx">BPOS</a></li>
<li><a href="http://mail.live.com">Hotmail</a></li>
<li><a href="http://en.wikipedia.org/wiki/Java_(programming_language)">Java</a></li>
<li><a href="http://en.wikipedia.org/wiki/IBM_Lotus_Notes">Lotus Notes</a></li>
<li><a href="http://www.microsoft.com">Microsoft</a></li>
<li><a href="http://www.microsoft.com/liveatedu/">Microsoft Live@Edu</a></li>
<li><a href="http://en.wikipedia.org/wiki/PHP">PHP</a></li>
<li><a href="http://en.wikipedia.org/wiki/Werner_Vogels">Werner Vogels</a></li>
</ul>
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<li class="zemanta-article-ul-li"><a href="http://www.zdnet.com/blog/microsoft/capgemini-now-championing-microsoft-bpos-over-google-apps/6272">Capgemini now championing Microsoft BPOS over Google Apps</a> (zdnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.channelweb.co.uk/crn/news/2266445/microsoft-hands-bpos-billing">Microsoft launches BPOS Syndication Partner programme</a> (channelweb.co.uk)</li>
<li class="zemanta-article-ul-li"><a href="http://r.zemanta.com/?u=http%3A//www.infoworld.com/d/cloud-computing/microsoft-gives-partners-free-cloud-tools-300%3F_infoworld_news&amp;a=20917341&amp;rid=44294501-c314-43a9-8c9f-d8240571625e&amp;e=28d0ac0e4c77875c27d64027699d2465">Microsoft gives partners free cloud tools</a> (infoworld.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.readwriteweb.com/cloud/2010/05/is-sharepoint-2010-cloud-ready.php">Is Sharepoint 2010 Cloud Ready?</a> (readwriteweb.com)</li>
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			<enclosure url="http://cloudofdata.com/podpress_trac/feed/1125/0/20100729-avanade.mp3" length="32480727" type="audio/mpeg" />
		<itunes:duration>0:33:49</itunes:duration>
		<itunes:subtitle>In my latest podcast I talk with Scott Rodgers and Bob Fahey of multinational IT Consultancy firm, Avanade.
Formed as a partnership between Microsoft and Accenture, Avanade focuses upon delivering IT solutions based upon Microsoft&#8217;s suite of t[...]</itunes:subtitle>
		<itunes:summary>In my latest podcast I talk with Scott Rodgers and Bob Fahey of multinational IT Consultancy firm, Avanade.
Formed as a partnership between Microsoft and Accenture, Avanade focuses upon delivering IT solutions based upon Microsoft&#8217;s suite of technologies and products, including Cloud offerings such as Azure and the company&#8217;s Business Productivity Online Standard Suite (BPOS).
I discussed Azure in a podcast with Microsoft&#8217;s Amitabh Srivastava last year, and in this latest conversation Scott and Bob share some of the experiences Avanade has gained in rolling out over 1.3 million BPOS seats to a wide range of enterprise clients.

This podcast was recorded on Wednesday 28 July, 2010.
During our conversation, we referred to the following resources;

Accenture
Amazon
App Fabric
Avanade
Avanade Cloud Computing
Azure
BPOS
Hotmail
Java
Lotus Notes
Microsoft
Microsoft Live@Edu
PHP
Werner Vogels

Related articles by Zemanta

Microsoft shares (officially) its future BPOS plans (zdnet.com)
Capgemini now championing Microsoft BPOS over Google Apps (zdnet.com)
Microsoft launches BPOS Syndication Partner programme (channelweb.co.uk)
Microsoft gives partners free cloud tools (infoworld.com)
Is Sharepoint 2010 Cloud Ready? (readwriteweb.com)

</itunes:summary>
		<itunes:keywords>Podcast, SaaS</itunes:keywords>
		<itunes:author>Paul Miller</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>The Semantic Web Gang talk about semtech2009, LIVE</title>
		<link>http://cloudofdata.com/2009/07/the-semantic-web-gang-talk-about-semtech2009-live/</link>
		<comments>http://cloudofdata.com/2009/07/the-semantic-web-gang-talk-about-semtech2009-live/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 09:37:47 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Linked Data]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Semantic Web]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web 3.0]]></category>
		<category><![CDATA[Semantic Technology Conference]]></category>
		<category><![CDATA[Semantic Universe]]></category>
		<category><![CDATA[Semantic Web Gang]]></category>
		<category><![CDATA[semtech2009]]></category>
		<category><![CDATA[Tony Shaw]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=705</guid>
		<description><![CDATA[Back in May, I mentioned that the Semantic Web Gang podcast for June would be coming &#8211; live &#8211; from the stage of this year&#8217;s Semantic Technology Conference. Well, we did it, and it was a lot of fun. And as I mention during the session, being able to see the panel made my job [...]]]></description>
			<content:encoded><![CDATA[<p>Back in May, <a href="http://cloudofdata.com/2009/05/the-semantic-web-gang-live-in-san-jose/">I mentioned</a> that the <a href="http://semanticgang.talis.com/" class="broken_link">Semantic Web Gang</a> podcast for June would be coming &#8211; <em>live</em> &#8211; from the stage of this year&#8217;s <a href="http://semantic-conference.com/">Semantic Technology Conference</a>. Well, we did it, and it was a lot of fun. And as I mention during the session, being able to <em>see</em> the panel made my job as moderator far easier than it usually is on the telephone.</p>
<p>I <a href="http://cloudofdata.com/2009/06/looking-back-at-the-semantic-technology-conference-and-the-rest-of-my-week-in-the-valley/">shared some of my views</a> on this site soon after the event, but think you&#8217;ll like the range of opinions and insights from regular Gang members, participants in our audience, and conference organiser Tony Shaw. Have a listen, and see what you think.</p>
<p></p>
<p>As well as generating our regular audio podcast, the event organisers were kind enough to also video the session, and <a href="http://www.semanticuniverse.com/semtech-semantic-web-gang-looks-back-semtech-2009.html">publish the video on their site</a>. I&#8217;ve also embedded it, below.</p>
<p style="text-align: center;"><iframe src="http://player.vimeo.com/video/5460020" width="400" height="225" frameborder="0"></iframe></p>
<p>In fact, <a href="http://www.semanticuniverse.com/editorial-issue/semtech-2009-highlights.html" class="broken_link">there&#8217;s a nice set of resources from the conference taking shape</a> over on the <a href="http://www.semanticuniverse.com/">Semantic Universe site</a>; take a look and see <a href="http://www.semanticuniverse.com/semtech-panel-linked-open-data.html">video from the Linked Data Panel</a> (<em>another</em> of the sessions I moderated), the keynote sessions and more.</p>
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]]></content:encoded>
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		<slash:comments>2</slash:comments>
			<enclosure url="http://cloudofdata.com/podpress_trac/feed/705/0/twt20090618-SemWebGangLIVE.mp3" length="60251661" type="audio/mpeg" />
		<itunes:duration>1:02:45</itunes:duration>
		<itunes:subtitle>Back in May, I mentioned that the Semantic Web Gang podcast for June would be coming &#8211; live &#8211; from the stage of this year&#8217;s Semantic Technology Conference. Well, we did it, and it was a lot of fun. And as I mention during the sessi[...]</itunes:subtitle>
		<itunes:summary>Back in May, I mentioned that the Semantic Web Gang podcast for June would be coming &#8211; live &#8211; from the stage of this year&#8217;s Semantic Technology Conference. Well, we did it, and it was a lot of fun. And as I mention during the session, being able to see the panel made my job as moderator far easier than it usually is on the telephone.
I shared some of my views on this site soon after the event, but think you&#8217;ll like the range of opinions and insights from regular Gang members, participants in our audience, and conference organiser Tony Shaw. Have a listen, and see what you think.

As well as generating our regular audio podcast, the event organisers were kind enough to also video the session, and publish the video on their site. I&#8217;ve also embedded it, below.

In fact, there&#8217;s a nice set of resources from the conference taking shape over on the Semantic Universe site; take a look and see video from the Linked Data Panel (another of the sessions I moderated), the keynote sessions and more.
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 Tom Gruber talks about Siri, the Virtual Personal Assistant  (cloudofdata.com)
 Don&#8217;t Miss: Semantic Web Gang, Web 3.0 Conference, Semantic Technology Conference  (semanticsincorporated.com)
 Bing is not alone; similar techniques alive and well in existing vertical search  (blogs.zdnet.com)

</itunes:summary>
		<itunes:keywords>PaaS, Podcast, SaaS</itunes:keywords>
		<itunes:author>Paul Miller</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Forrester reckons Private Clouds are OK</title>
		<link>http://cloudofdata.com/2009/05/forrester-reckons-private-clouds-are-ok/</link>
		<comments>http://cloudofdata.com/2009/05/forrester-reckons-private-clouds-are-ok/#comments</comments>
		<pubDate>Tue, 12 May 2009 10:42:09 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[3Tera]]></category>
		<category><![CDATA[Amazon Elastic Compute Cloud]]></category>
		<category><![CDATA[Elastra]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[James Staten]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[private cloud]]></category>
		<category><![CDATA[Zimory]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=612</guid>
		<description><![CDATA[Image via CrunchBase It might seem that the mega-bucks reports from the likes of Gartner, Forrester et al are the preserve of CxOs with vast desks upon which they can array the multitudinous documents to which their employers&#8217; subscription entitles them. The truth, though, is that these documents — which notionally sell for hundreds or thousands [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 131px;">
<dt class="wp-caption-dt"><a href="http://www.crunchbase.com/company/forrester-research"><img title="Image representing Forrester Research as depic..." src="http://www.crunchbase.com/assets/images/resized/0001/6566/16566v1-max-450x450.png" alt="Image representing Forrester Research as depic..." width="121" height="59" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://www.crunchbase.com">CrunchBase</a></dd>
</dl>
</div>
</div>
<p>It might seem that the mega-bucks reports from the likes of <a class="zem_slink" title="Gartner" rel="homepage" href="http://www.gartner.com/">Gartner</a>, <a href="http://www.forrester.com/">Forrester</a> <em>et al</em> are the preserve of CxOs with vast desks upon which they can array the multitudinous documents to which their employers&#8217; subscription entitles them. The truth, though, is that these documents — which notionally sell for hundreds or thousands of dollars apiece — can often be downloaded in exchange for some contact details. The source of this apparent largesse is not the analysts&#8217; own website, but rather the sites of companies looked upon with particular favour within a given report. The back-room exchanges of kudos, cash, or mutual back-slapping that sees these assets made freely available are well understood, and legitimate.</p>
<p>And so it was with a recent report from Forrester, <a href="http://www.3tera.com/News/Private-Cloud-Computing-Report.php" class="broken_link">made freely available to all</a> via the web site of <a href="http://www.3tera.com/">3Tera</a>; the co-founder of which <a href="http://cloudofdata.com/2009/04/a-podcast-conversation-with-3tera-co-founder-bert-armijo/">I spoke with recently</a> in one of my podcasts.</p>
<p>The report is &#8216;<em>Deliver Cloud Benefits Inside Your Walls</em>,&#8217; dated 13 April 2009, and produced by Forrester&#8217;s James Staten with input from Simon Yates, John Rymer, Frank Gillett and Lauren Nelson. Billed as &#8220;the first document in the &#8216;Private Cloud&#8217; series,&#8221; it would appear that Forrester, at least, has no hang-ups about the notion of a Private Cloud. Whilst some purists become incredibly agitated about this &#8216;dilution&#8217; of their dream, realists, pragmatists and (it would appear) analysts are simply getting on with it.</p>
<p>According to the report&#8217;s Executive Summary,</p>
<blockquote><p>&#8220;While the excitement about cloud computing centers on Amazon Elastic Compute Cloud (EC2) and other public infrastructure-as-a-service products, many enterprise infrastructure and operations professionals are taking this concept in-house and building their own internal clouds. These pools of virtual machines can be built upon either virtual server or high-performance computing (HPC) grid foundations and can be operated according to the specific security and process requirements of the business. But to deliver the fundamentally better economic value of cloud architectures within your walls, these clouds require a dynamic platform (or automated workload management) and developer self-service interfaces. There’s a growing list of vendors eager to help you deploy an internal cloud, but be sure you understand that these solutions are more building blocks than complete solutions and must be customized to your specific needs.&#8221;</p></blockquote>
<p>It would be impossible to cover the space in much detail in a report comprising just nine pages of substantive content, but Staten and his co-authors do a reasonable job of outlining some high level benefits of internal deployment whilst also flagging some of the issues in need of addressing. Prominent amongst these is the suggestion that &#8216;bypassing IT Ops&#8217; to hand developers their own internal Cloud is not necessarily something to be done lightly;</p>
<blockquote><p>&#8220;Whether you buy the hype or not, enterprise application developers are finding the self-service, pay-as-you-go, instant deployment values of cloud computing platforms appealing. Developers can go to a Web page, sign up with a credit card, and instantly instantiate any number of virtual machines and applications without any IT ops involvement. Interviews conducted by Forrester show that many<br />
enterprise developers are doing just that.</p>
<p>But IT ops processes and procedures — and enterprise architecture rules for that matter — exist to ensure that the overarching needs and policies of the business are fulfilled and followed. Although making time in the deployment process to accommodate these demands may hinder time-to-market, often there are very good reasons to do so&#8221;</p></blockquote>
<p>This is true, but overlooks the reality that those processes and procedures arose to manage a very different environment. There is a middle ground to steer here, and it is one that should make a great deal of sense. Virtualisation, elasticity and more create significant opportunities for the cost-effective provision of Enterprise IT. Rather than simply accepting the <em>status quo</em> of those established processes and procedures, or routing around them with the departmental credit card and some cheap Dells or EC2 instances, there is a real opportunity for IT and business teams to engage in fresh dialogue; to understand the match between changing expectations, changing requirements, and changing possibilities.</p>
<p>A throwaway comment also points, tellingly, to the real need for organisational change if we are to optimise the benefits of these new opportunities;</p>
<blockquote><p>&#8220;We can stand up a LAMP stack or Windows VM within 24 hours now — one hour to provision the VM and 23 hours to move the money.&#8221;</p></blockquote>
<p>Elsewhere in the document, the Forrester team suggests that,</p>
<blockquote><p>&#8220;With today’s virtual infrastructure solutions and a growing list of internal cloud platform technologies, it’s fairly easy for an enterprise to start up a cloud-like environment within its own domain.&#8221;</p></blockquote>
<p>The document goes on to suggest that, in Q3 of 2008, around 4% of surveyed enterprises in Europe and North America had done so, with a significant number implementing or seeking budget. More than half of those surveyed, though, were either &#8216;Not Aware&#8217; or &#8216;Not Interested&#8217; in an Internal Cloud. For &#8216;small businesses&#8217; of fewer than 100 employees that figure rose to a massive 80%. It would be interesting to see the same figures for &#8216;Public Cloud&#8217; utilisation&#8230; although there is likely to be significantly more under-reporting of public Cloud use as so much of it will be by individuals and teams who are below the corporate radar.</p>
<p>With one of the significant cost reductions in the public Cloud being directly related to more efficient utilisation of virtual and physical machines, the corresponding saving within the enterprise — whilst still significant — is likely to be smaller, and there may still be a need for a hybrid arrangement to permit &#8216;cloud bursting&#8217; at times of particularly high load.</p>
<p>The document draws out three &#8216;internal Cloud solutions&#8217; — <a href="http://www.3tera.com/">3Tera</a>, <a href="http://www.elastra.com/">Elastra</a> and <a href="http://www.zimory.com/">Zimory</a> — all of which are worth a look, and then goes on to very briefly touch on three alternative approaches. Here, more than elsewhere in the document, Forrester seem not to go into enough detail. They touch upon a DIY approach based upon EUCALYPTUS (<a href="http://cloudofdata.com/2009/04/eucalyptus-project-closes-55-million-series-a-with-benchmark-moves-out-of-uc-santa-barbaras-ivory-tower/">now available in commercial form</a>, of course, although the authors don&#8217;t mention this), contracting with a systems integrator such as IBM to secure a bespoke solution, and &#8216;waiting for the major virtualisation vendors to show up.&#8217;</p>
<p>There&#8217;s an awful lot of activity already underway from these companies, with whom enterprises probably already have a relationship, and it seems unhelpful to pass over them so quickly. What about <a href="http://www.microsoft.com/azure/default.mspx">Windows Azure</a>, for example, <a href="http://cloudofdata.com/2009/03/talking-about-microsofts-windows-azure-with-amitabh-srivastava/">which Microsoft is increasingly suggesting should be available for local utilisation</a>?</p>
<p>So, on the whole this document is a useful overview. As might be expected in something of this length, it ends up raising more questions than it answers (which drives Forrester customers back to their Analysts, of course), and there are one or two areas in which it leaves odd gaps. Maybe the next document in the series will begin to fill some of those gaps?</p>
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		<title>Amazon tethers balloons for now; attention turns to crunching data in the Cloud with Elastic MapReduce web service</title>
		<link>http://cloudofdata.com/2009/04/amazon-tethers-balloons-for-now-attention-turns-to-crunching-data-in-the-cloud-with-elastic-mapreduce-web-service/</link>
		<comments>http://cloudofdata.com/2009/04/amazon-tethers-balloons-for-now-attention-turns-to-crunching-data-in-the-cloud-with-elastic-mapreduce-web-service/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 10:58:39 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Administrivia]]></category>
		<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[Linked Data]]></category>
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		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web 3.0]]></category>
		<category><![CDATA[Amazon Elastic Compute Cloud]]></category>
		<category><![CDATA[Amazon Web Services]]></category>
		<category><![CDATA[Cloudera]]></category>
		<category><![CDATA[Data mining]]></category>
		<category><![CDATA[Elastic Computing]]></category>
		<category><![CDATA[Elasticity]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Hadoop]]></category>
		<category><![CDATA[Jeff Barr]]></category>
		<category><![CDATA[MapReduce]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Web service]]></category>
		<category><![CDATA[Web Services]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=494</guid>
		<description><![CDATA[Image via Wikipedia Amid mounting international concern that the guidance lasers aboard Jeff Bezos&#8216; new Floating Amazon Cloud Environment would interfere with Rudolph&#8216;s sense of direction, sources close to the Amazon Web Services team tell me that they&#8217;ve been forced to alter priorities and switch attention to an early release of the next product on [...]]]></description>
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<p><em>Amid mounting international concern that the guidance lasers aboard <a class="zem_slink" title="Jeff Bezos" rel="crunchbase" href="http://www.crunchbase.com/person/jeff-bezos">Jeff Bezos</a>&#8216; new <a href="http://aws.typepad.com/aws/2009/03/up-up-and-away-cloud-computing-reaches-for-the-sky.html">Floating Amazon Cloud Environment</a> would interfere with <a href="http://en.wikipedia.org/wiki/Rudolph_the_Red-Nosed_Reindeer">Rudolph</a>&#8216;s sense of direction, sources close to the <span class="zem_slink">Amazon</span> Web Services team tell me that they&#8217;ve been forced to alter priorities and switch attention to an early release of the next product on their roadmap.</em></p>
<p>Today sees the release of <a href="http://aws.amazon.com/">Amazon</a>&#8216;s latest web service; the <a href="http://en.wikipedia.org/wiki/Hadoop">Hadoop</a>-powered <a href="http://aws.amazon.com/elasticmapreduce/">Elastic MapReduce</a>;</p>
<blockquote><p>&#8220;Using Amazon Elastic MapReduce, you can instantly provision as much or as little capacity as you like to perform data-intensive tasks for applications such as web indexing, data mining, log file analysis, machine learning, financial analysis, scientific simulation, and bioinformatics research. Amazon Elastic MapReduce lets you focus on crunching or analyzing your data without having to worry about time-consuming set-up, management or tuning of Hadoop clusters or the compute capacity upon which they sit.&#8221;</p></blockquote>
<p>The company&#8217;s <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;p=irol-newsArticle&amp;ID=1272550&amp;highlight=">press release</a> quotes VP for Product Management &amp; Developer Relations, Adam Selipsky, who notes;</p>
<blockquote><p>&#8220;<span class="ccbnTxt">Some researchers and developers already run Hadoop on Amazon EC2, and       many of them have asked for even simpler tools for large-scale data       analysis. Amazon Elastic MapReduce       makes crunching in the cloud much easier as it dramatically reduces the       time, effort, complexity and cost of performing data-intensive tasks.&#8221;</span></p></blockquote>
<p><span class="ccbnTxt">MapReduce was brought to prominence by Google, and is one of the principal techniques at that company&#8217;s disposal in enabling them to break massive data sets into manageable chunks suitable for cost-effective processing on the commodity hardware for which they are known. The abstract for <a href="http://labs.google.com/papers/mapreduce.html" class="broken_link">a Google research paper on the topic</a> outlines the value proposition reasonably succinctly;</span></p>
<blockquote><p><span class="ccbnTxt">&#8220;MapReduce is a programming model and an associated implementation for processing and generating large data sets. Users specify a map function that processes a key/value pair to generate a set of intermediate key/value pairs, and a reduce function that merges all intermediate values associated with the same intermediate key. Many real world tasks are expressible in this model, as shown in the paper.</span></p>
<p>Programs written in this functional style are automatically parallelized and executed on a large cluster of commodity machines. The run-time system takes care of the details of partitioning the input data, scheduling the program&#8217;s execution across a set of machines, handling machine failures, and managing the required inter-machine communication. This allows programmers without any experience with parallel and distributed systems to easily utilize the resources of a large distributed system.</p>
<p>Our implementation of MapReduce runs on a large cluster of commodity machines and is highly scalable: a typical MapReduce computation processes many terabytes of data on thousands of machines. Programmers find the system easy to use: hundreds of MapReduce programs have been implemented and upwards of one thousand MapReduce jobs are executed on Google&#8217;s clusters every day.<span>&#8220;</span></p></blockquote>
<p><span><a href="http://hadoop.apache.org/">Hadoop</a> is a <a href="http://www.yahoo.com/">Yahoo!</a>-nurtured Open Source equivalent to Google&#8217;s MapReduce, managed as a project of the <a href="http://apache.org/">Apache Software Foundation</a>, and reputedly scalable to handle many petabytes of data distributed across thousands of CPUs.</span></p>
<p><span>As Adam noted in the press release, customers (such as the <em>New York Times</em> and Netflix) are already using Hadoop on Amazon&#8217;s Web Services. Today&#8217;s announcement makes it easier to cost-effectively and transparently commission (and decommission) the required compute resources. This is the &#8216;elasticity&#8217; referred to in the new service&#8217;s name, and is an increasingly important aspect of the current generation of Cloud-based compute services; much of the economic value proposition lies in <em>only</em> using (and therefore paying for) the resources you actually need to complete a task. If demand increases, the number of (virtual) machines available should rapidly increase to cope, and they should shut back down just as rapidly when the demand passes;</span></p>
<blockquote><p><span>&#8220;</span>Amazon Elastic MapReduce enables you to use as many or as few compute instances running Hadoop as you want. You can commission one, hundreds, or even thousands of instances to process gigabytes, terabytes, or even petabytes of data. And, you can run as many job flows concurrently as you wish. You can instantly spin up large Hadoop job flows which will start processing within minutes, not hours or days. When your job flow completes, unless you specify otherwise, the service automatically tears down your instances.<span>&#8220;</span></p></blockquote>
<p>Elastic MapReduce is <em>currently</em> available only for data centres in Amazon&#8217;s US region (<span>so non-US customers can <em>use</em> the service; they just have to be able/willing to transfer the data beyond their borders), and is priced in addition to existing EC2 instances with Elastic MapReduce on a $US0.10 per hour &#8216;small&#8217; instance costing a further $US0.015 per hour (yes, 1 and a half cents per hour) and on a $US0.80 per hour &#8216;extra large&#8217; instance costing a further $US0.12 per hour.</span></p>
<p><span>Elastic MapReduce is another nice example of slow, incremental improvement to Amazon&#8217;s core Web Services offer. </span></p>
<p><span>It remains to be seen, as developers get down to using it for real, whether it&#8217;s pitched as a low-end disruptor that simply rounds out another piece of the emerging AWS whole, or if it&#8217;s a viable competitor in its own right to the recently announced <a href="http://www.cloudera.com/">Cloudera</a> which sees taking Hadoop to mainstream enterprise customers as its <em>raison d&#8217;etre</em>;</span></p>
<blockquote><p><span>&#8220;</span><span>Cloudera</span> can help you install, configure and run <span>Hadoop</span> for large-scale data processing and analysis. <a href="http://www.cloudera.com/hadoop">Get Cloudera&#8217;s Distribution for Hadoop</a> and start working with <span>Big Data</span> today.<span>&#8220;</span></p></blockquote>
<p><span><strong>Update:</strong> Amazon&#8217;s Jeff Barr provides a lot more detail in <a href="http://aws.typepad.com/aws/2009/04/announcing-amazon-elastic-mapreduce.html">a post to the AWS Blog</a>.<br />
</span></p>
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		<title>Understanding SaaS business models in conversation with Adam Gross of Salesforce.com</title>
		<link>http://cloudofdata.com/2009/03/understanding-saas-business-models-in-conversation-with-adam-gross-of-salesforcecom/</link>
		<comments>http://cloudofdata.com/2009/03/understanding-saas-business-models-in-conversation-with-adam-gross-of-salesforcecom/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 11:08:28 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
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		<category><![CDATA[Podcast]]></category>
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		<category><![CDATA[Adam Gross]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[Force.com]]></category>
		<category><![CDATA[Marc Benioff]]></category>
		<category><![CDATA[Nodalities]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[Software as a service]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=453</guid>
		<description><![CDATA[Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in revenue last year, Marc Benioff&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad. More recently the company has begun to diversify from its heritage as the provider of [...]]]></description>
			<content:encoded><![CDATA[<p><a class="zem_slink" title="Salesforce" rel="homepage" href="http://www.salesforce.com/"><img class="attachment wp-att-471 alignright" style="margin: 8px;" src="http://cloudofdata.com/wp-content/uploads/2009/03/adam-dev-conference_150x188shkl.jpg" alt="Adam Gross" width="150" height="188" />Salesforce.com</a> [<a href="http://finance.yahoo.com/q?s=CRM">CRM</a>] is often held up as proof that the Software as a Service (<a class="zem_slink" title="Software as a service" rel="wikipedia" href="http://en.wikipedia.org/wiki/Software_as_a_service">SaaS</a>) model works. Ten years old, and with over $1Bn in revenue last year, <a href="http://en.wikipedia.org/wiki/Marc_Benioff">Marc Benioff</a>&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad.</p>
<p>More recently the company has begun to diversify from its heritage as the provider of an on-demand CRM application, seeking to nurture an ecosystem of add-ons and enhancements through the AppExchange and offering third party developers access to the underlying <a class="zem_slink" title="Force.com" rel="homepage" href="http://www.force.com/">Force.com</a> Platform.</p>
<p>In an effort to understand the company&#8217;s views on the evolving SaaS and <a class="zem_slink" title="Platform as a service" rel="wikipedia" href="http://en.wikipedia.org/wiki/Platform_as_a_service">PaaS</a> markets I recently spoke with VP for Developer Marketing, Adam Gross, and the result has just been released as a podcast.</p>
<p></p>
<p><em><a href="http://blogs.talis.com/nodalities/2009/03/adam-gross-talks-about-salesforcecom.php">Show notes</a> available on <a class="zem_slink" title="Talis Platform" rel="homepage" href="http://www.talis.com/platform/">Talis</a>&#8216; <a class="zem_slink" title="Nodalities" rel="homepage" href="http://blogs.talis.com/nodalities/">Nodalities</a> blog</em></p>
<p>Delivery of both application <em>and</em> platform could create significant tensions, as business decisions made to advance the application potentially cannibalise revenue from the platform ecosystem, and <em>vice versa</em>. We discuss some of these issues during the conversation, with Adam going so far as to suggest that &#8216;nothing would stop&#8217; a third party using Force.com to build an application that competed directly with Salesforce itself.</p>
<p>Have a listen, and see what you think.</p>
<p><em>Image of Adam Gross © Salesforce.com</em></p>
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			<wfw:commentRss>http://cloudofdata.com/2009/03/understanding-saas-business-models-in-conversation-with-adam-gross-of-salesforcecom/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://cloudofdata.com/podpress_trac/feed/453/0/twt20090320-AdamGross.mp3" length="44007677" type="audio/mpeg" />
		<itunes:duration>0:45:50</itunes:duration>
		<itunes:subtitle>Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in revenue last year, Marc Benioff&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad.
More rec[...]</itunes:subtitle>
		<itunes:summary>Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in revenue last year, Marc Benioff&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad.
More recently the company has begun to diversify from its heritage as the provider of an on-demand CRM application, seeking to nurture an ecosystem of add-ons and enhancements through the AppExchange and offering third party developers access to the underlying Force.com Platform.
In an effort to understand the company&#8217;s views on the evolving SaaS and PaaS markets I recently spoke with VP for Developer Marketing, Adam Gross, and the result has just been released as a podcast.

Show notes available on Talis&#8216; Nodalities blog
Delivery of both application and platform could create significant tensions, as business decisions made to advance the application potentially cannibalise revenue from the platform ecosystem, and vice versa. We discuss some of these issues during the conversation, with Adam going so far as to suggest that &#8216;nothing would stop&#8217; a third party using Force.com to build an application that competed directly with Salesforce itself.
Have a listen, and see what you think.
Image of Adam Gross © Salesforce.com
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How to evaluate software-as-a-service for your business (news.cnet.com)
Salesforce.com outage hits thousands of businesses (news.cnet.com)
Salesforce hits its stride (money.cnn.com)
Enterprise Software is Not Dead Yet (ventureblog.com)
Developers are bullish on PaaS (infoworld.com)
Planning necessary for corporate SaaS (macworld.com)
Mashups Quickly Emerging through PaaS (programmableweb.com)
PaaS risks (accmanpro.com)
Salesforce.com builds another bridge to Google&#8217;s cloud (venturebeat.com)
Salesforce links Force.com to Google App Engine (infoworld.com)
Salesforce.com squeezes $1B from the cloud (news.cnet.com)
Q&#38;A;: 10 questions with Salesforce&#8217;s Marc Benioff (news.cnet.com)
Salesforce.com Preaches Computing Power for Rent (nytimes.com)
Salesforce Adds Twitter, Teases Rivals (blogs.wsj.com)
Apprenda CEO Sinclair Schuller talks about their SaaSGrid Platform (blogs.talis.com)

</itunes:summary>
		<itunes:keywords>PaaS, Podcast, SaaS</itunes:keywords>
		<itunes:author>Paul Miller</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Looking back at Powered by Cloud conference</title>
		<link>http://cloudofdata.com/2009/02/looking-back-at-powered-by-cloud-conference/</link>
		<comments>http://cloudofdata.com/2009/02/looking-back-at-powered-by-cloud-conference/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 13:56:02 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[IaaS]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[alexis richardson]]></category>
		<category><![CDATA[Cohesive FT]]></category>
		<category><![CDATA[Distributed Computing]]></category>
		<category><![CDATA[Duncan Johnston-Watt]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Greg Marsh]]></category>
		<category><![CDATA[Index Ventures]]></category>
		<category><![CDATA[JP Rangaswami]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Millbank]]></category>
		<category><![CDATA[MySQL]]></category>
		<category><![CDATA[Rightscale]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[Software as a service]]></category>
		<category><![CDATA[uksnow]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=319</guid>
		<description><![CDATA[Clouds of a rather different sort complicated things at the start of the Powered by Cloud conference in London last week. As you may have heard, &#8216;unprecedented&#8217; (but repeatedly forecast) snowfall brought the UK&#8217;s capital grinding to an ignominious halt. Despite the absence of a handful of the speakers, the only person who knew how [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Icy Tube Sign" href="http://www.flickr.com/photos/sheilaellen/3247448550/" target="_blank"><img class="attachment wp-att-321 alignright" style="margin: 6px;" src="http://cloudofdata.com/wp-content/uploads/2009/02/3247448550_633e0f6658_m.jpg" alt="Icy Tube Sign" width="180" height="240" /></a>Clouds of a rather different sort complicated things at the start of the <a href="http://www.poweredbycloud.com/">Powered by Cloud</a> conference in London last week. As you may have heard, &#8216;unprecedented&#8217; (but repeatedly forecast) snowfall brought the UK&#8217;s capital grinding to an ignominious halt. Despite the absence of a handful of the speakers, the only person who knew how to control the venue&#8217;s heating, and a good chunk of the audience, those who did make it through the snow to <a class="zem_slink" title="Millbank" rel="wikipedia" href="http://en.wikipedia.org/wiki/Millbank">Millbank</a> engaged in two days of interesting &#8211; and unexpectedly intimate &#8211; conversation about Cloud Computing in the enterprise.</p>
<p>The event was organised by London consultancy firm <a href="http://www.broad-group.com/">BroadGroup</a>, and ably Chaired by Tim Jackson. BroadGroup were also pitching their (possibly valuable) new report on &#8216;<a href="http://sales.broad-group.com/sp/ecom/broadgroup.csp?cmlc=pbc09&amp;src=poweredbycloud.com" class="broken_link">the rise and meaning of Cloud Computing</a>,&#8217; but even with my £100 attendee&#8217;s discount the £995/ £1,295 price tag is a little too steep for me to buy and review a copy here.</p>
<p>Travel delays meant that I missed the pre-lunch sessions on the first day; &#8216;Making Money from Cloud Computing&#8217; and &#8216;Corporate IT &amp; Cloud Computing.&#8217; Luckily (for me, at least), opening keynoter <a class="zem_slink" title="JP Rangaswami" rel="homepage" href="http://www.confusedofcalcutta.com">JP Rangaswami</a> was also delayed, and I <em>did</em> manage to hear him later in the day. More on that later, but for the sake of completeness here are the abstracts for the sessions I didn&#8217;t manage to record myself;</p>
<blockquote>
<h4>Making Money from Cloud Computing</h4>
<p>&#8220;The Cloud represents a wide range of service models from                        SaaS and storage and server capacity to consumer services.                        Measuring the costs associated with Cloud computing brings                        with it a range of variables beyond standard data centre                        colo space and power. The pattern of demand and usage behaviour                        and the opportunity cost of and required speed to scale                        for example, represent key factors to consider. In achieving                        ROI therefore, how quickly will Cloud be adopted? Which                        market segments will represent critical targets for Cloud                        services? Is the economic downturn a catalyst for Cloud?                        Who will be the key enablers? Where will value and competitive                        advantage be found? Will Cloud disrupt the licensed software                        model? What are the business models for Cloud, how do they                        differ and how will they be monetized?&#8221;</p></blockquote>
<blockquote>
<h4>Corporate IT &amp; Cloud Computing</h4>
<p>&#8220;With increasing globalization and mobility, as well as                        escalating competitive forces and productivity requirements,                        corporations of all sizes have started to rethink how they                        should operate. This process is accelerating as the current                        downturn continues to impact revenues. How quickly will                        Cloud be adopted in the Enterprise? How difficult will it                        be for enterprises to switch from one Cloud provider to                        another? Is lock-in more likely? Which Cloud solutions will                        prove the best fit for large enterprises and how quickly                        will Cloud technologies accelerate efficiencies that deliver                        bottom line results at a time of economic downturn? Or,                        is Cloud Computing just another tool in the IT box?&#8221;</p></blockquote>
<h3>Finance, Investors &amp; Cloud Computing</h3>
<p>After lunch, <a href="http://www.linkedin.com/pub/0/2/b34">Alexis Richardson</a> of <a href="http://www.cohesiveft.com/">Cohesive FT</a>, <a href="http://indexventures.com/team#profile_id_9">Greg Marsh</a> of <a href="http://indexventures.com/">Index Ventures</a> and <a href="http://www.linkedin.com/in/duncanjohnstonwatt">Duncan Johnston-Watt</a> of <a href="http://www.cloudsoftcorp.com/">Cloudsoft</a> shared their views on key opportunities for investors in the Cloud.</p>
<p>Alexis began by discussing discussing the economic disruption posed by adoption of Cloud Computing, but warned that <a class="zem_slink" title="Gartner" rel="homepage" href="http://www.gartner.com/">Gartner</a>&#8216;s <a href="http://en.wikipedia.org/wiki/Hype_cycle">Trough of Disillusionment</a> is not far ahead of us with so many organisations today &#8216;massively over-promising on the Cloud.&#8217; He suggested that adoption of Cloud Computing is &#8216;mostly a US phenomenon&#8217; just now, with Europe allegedly &#8217;18 months behind.&#8217;</p>
<blockquote><p>&#8220;Independence from the computer is a bigger market opportunity than the adoption of the PC in the first place.&#8221;</p></blockquote>
<p>Clouds are seeing &#8216;plenty of adoption&#8217; from consumers and small business lured by the flexibility, scalability and on-demand pricing. Despite 58% of CIOs at larger organisations feeling that Cloud Computing will &#8217;cause a radical shift,&#8217; enterprise adoption tends to be more cautious.</p>
<p>Alexis characterised the two extremes, suggesting that consumers and small businesses are welcoming the Cloud, saying</p>
<blockquote><p>&#8220;Yes we can!&#8221;</p></blockquote>
<p>Large enterprises, on the other hand, remain more cautious, tending to</p>
<blockquote><p>&#8220;Just say &#8216;No!&#8217;&#8221;</p></blockquote>
<p>Next up was Greg Marsh, who reminded the audience that Index Ventures is an early stage venture firm, established in 1996, and currently with $2bn under management. Most of their portfolio is in Europe, and includes well-known names such as <a href="http://www.lovefilm.com/">Love Film</a>, <a class="zem_slink" title="Skype" rel="homepage" href="http://www.skype.com">Skype</a>, <a class="zem_slink" title="Last.fm" rel="homepage" href="http://last.fm">Last.fm</a> and <a class="zem_slink" title="MySQL" rel="homepage" href="http://www.mysql.com">MySQL</a>. In the Cloud space, <a href="http://www.rightscale.com/">RightScale</a> is one of their investments.</p>
<p>Greg suggested that &#8216;Cloud&#8217; is a broad term that includes many innovations from &#8216;Grid done right&#8217; to Software as a Service, but stressed that investors are looking for a number of things before giving their money to a new prospect;</p>
<ul>
<li>smart teams</li>
<li>pursuit of opportunities that are massively scalable</li>
<li>low capital intensity</li>
<li>market savvy</li>
<li>A Big Idea</li>
</ul>
<p>In discussion a member of the audience posed an interesting question, asking whether there were &#8216;problems of scale&#8217; to counter the &#8216;economies of scale&#8217; often cited for Cloud-based infrastructure and services. Many of Google&#8217;s services, for example, might simply remain in beta because it&#8217;s impossible to define and deliver the sorts of reliability and up-time that we would expect from a commercial service. Whilst these services are generally extremely reliable across the board, the reliance upon large numbers of machines in numerous data centres running innumerable processes makes it extremely likely that <em>someone</em> is going to receive a bad service&#8230; and there&#8217;s very little that Google <em>et al</em> can do about it.</p>
<h3>
<div class="zemanta-img zemanta-action-dragged" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 212px;">
<dt class="wp-caption-dt"><a href="http://upload.wikimedia.org/wikipedia/en/thumb/f/f5/Jp-at-reboot-2006.jpg/202px-Jp-at-reboot-2006.jpg" class="broken_link"><img title="JP Rangaswami at Reboot 8." src="http://upload.wikimedia.org/wikipedia/en/thumb/f/f5/Jp-at-reboot-2006.jpg/202px-Jp-at-reboot-2006.jpg" alt="JP Rangaswami at Reboot 8." width="202" height="303" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://en.wikipedia.org/wiki/Image:Jp-at-reboot-2006.jpg">Wikipedia</a></dd>
</dl>
</div>
</div>
<p>JP Rangaswami</h3>
<p><a href="http://www.btplc.com/Thegroup/Ourcompany/Companyprofile/Groupbusinesses/BTDesign/index.htm"></a></p>
<p>BT Design&#8217;s MD for Innovation &amp; Strategy, JP Rangaswami, then delivered his delayed keynote and began by reminding the audience of <a href="http://www.gartner.com/DisplayDocument?id=697413">Gartner&#8217;s definition of Cloud Computing</a>. Broadly, he paraphrased, Gartner stress delivery of service,  scalable elasticity,  multi-tenancy and  a basis in open standards. For those unable to access Gartner&#8217;s reports, one of the authors <a href="http://blogs.gartner.com/daryl_plummer/2009/01/27/experts-define-cloud-computing-can-we-get-a-little-definition-in-our-definitions/">recently did some public paraphrasing of his own</a>.</p>
<p>All of these, Rangaswami argued, were available and understood a decade or more ago.</p>
<p>A theme running through Rangaswami&#8217;s presentation &#8211; and the final panel of the day &#8211; was the suggestion that many potential beneficiaries of Cloud Computing are in danger of being left behind;</p>
<blockquote><p>&#8220;while we pretend the Cloud isn’t happening, while we bring up excuses of security, latency, governance&#8230; there are the new Googles and the new Amazons building out&#8230; because they don’t care.&#8221;</p></blockquote>
<p>Whilst agreeing that the guarantees and assurances offered by Service Level Agreements, due diligence and contracts can be important,</p>
<blockquote><p>&#8220;let’s not waste time worrying about [the lack of an SLA]. What’s really exciting is today’s equivalent of Google or Amazon or eBay&#8230; looking at what’s available today and extending it&#8221;</p></blockquote>
<p>He pointed to the example of <a href="http://animoto.com/">Animoto</a>, able to scale rapidly thanks to their use of Cloud infrastructure;</p>
<blockquote><p>&#8220;They weren’t agonising over Governance&#8230; they just did it.  25,000 users to 250,000 users. 50 instances to 3,000+ instances in three days.&#8221;</p></blockquote>
<p>Rangaswami suggested that three characteristics make Cloud Computing different to the individually similar technologies preceding it;</p>
<ul>
<li>it&#8217;s about <strong>mobile</strong>;</li>
<li>it&#8217;s about <strong>data</strong> (from &#8216;data centre&#8217; to &#8216;data centric&#8217;);</li>
<li>it&#8217;s about <strong>different values</strong>.</li>
</ul>
<blockquote><p>&#8220;The opportunities look different today. The next Google will be invented by a guy with a credit card. No Venture Capital. No capital needed.</p>
<p>The ‘boring’ issues don’t go away&#8230; but they can be dealt with later&#8230;&#8221;</p></blockquote>
<h3>Technologies &amp; Cloud Computing</h3>
<p>The final session of the day explored Technologies and Cloud Computing, where JP and I joined <a href="http://www.rightscale.com/">Rightscale</a> CEO <a href="http://www.linkedin.com/pub/0/b1/b71">Mike Crandell</a> and <a href="http://aws.amazon.com/">Amazon Web Services</a> Evangelist <a href="http://www.linkedin.com/in/simonebrunozzi">Simone Brunozzi</a> on the stage. I was too busy <em>participating</em> to take notes, but felt like it went well.</p>
<h3>Day Two: Infrastructure &amp; Cloud Computing</h3>
<p>Missing the first session on &#8216;Consumers &amp; Cloud Computing&#8217; for a conference call, my Day Two began with a panel comprising <a href="http://www.xcalibre.co.uk/" class="broken_link">Xcalibre</a> CEO Tony Lucas, <a href="http://www.quest.com/">Quest Software</a>&#8216;s European CTO Joe Baguley, <a href="http://www.endeavors.com/">Endeavors Technologies</a>&#8216; CTO Arthur Hitomi, <a href="http://www.telkom.co.za/">Telkom SA</a>&#8216;s David Lupafya and <a href="http://www.alog.com.br/">Alog Data Centres Do Brasil</a>&#8216;s President Sidney Breyer.</p>
<p>Tony talked about the lack of spare capacity to power new data centres in and around London, and pointed to the benefits of off-shoring new data centres to Iceland where power and cooling are plentiful, investment money is welcome, and network links are excellent.</p>
<blockquote><p>&#8220;Is UK investment in the network <em>actually</em> to ensure we can reach our own content, off-shored to places where it can be stored and managed more efficiently?&#8221;</p></blockquote>
<p>David spoke knowledgeably about the rather different situation in southern Africa, illustrating challenges facing the area whilst also demonstrating situations in which infrastructure and practice is actually moving beyond the &#8216;more developed&#8217; countries of the world.</p>
<h3>Privacy, Regulation, Security and Cloud Computing</h3>
<p>In a session that delved into the morass of complex legal issues surrounding the movement and storage of data, we learned that &#8216;choice of law&#8217; clauses in contracts may not be worth the paper upon which they are printed, that European Data Protection laws may be difficult to enforce upon sub-contractors of sub-contractors of sub-contractors in a contract, and of the Affero Clause&#8217;s importance in protecting the rights of Cloud developers. Welcome relief from the language of law came in the form of <a href="http://www.hpl.hp.com/">HP Labs</a>&#8216; Miranda Mowbray, who managed to repeatedly and relevantly link her discussion of legal issues to <a href="http://books.google.com/books?id=D5qPEyQm9BkC"><em>The Hound of the Baskervilles</em></a>; complete with readings and foggy slides.</p>
<p>&#8216;<a href="http://www.flickr.com/photos/sheilaellen/3247448550/">Icy Tube Sign</a>&#8216; image © Sheila Thomson, 2009.</p>
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