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	<title>Paul Miller - The Cloud of Data &#187; Adam Gross</title>
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		<title>Paul Miller - The Cloud of Data &#187; Adam Gross</title>
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	<itunes:subtitle>conversations with the executives shaping Cloud Computing and the Semantic Web.</itunes:subtitle>
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		<title>Understanding SaaS business models in conversation with Adam Gross of Salesforce.com</title>
		<link>http://cloudofdata.com/2009/03/understanding-saas-business-models-in-conversation-with-adam-gross-of-salesforcecom/</link>
		<comments>http://cloudofdata.com/2009/03/understanding-saas-business-models-in-conversation-with-adam-gross-of-salesforcecom/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 11:08:28 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Adam Gross]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[Force.com]]></category>
		<category><![CDATA[Marc Benioff]]></category>
		<category><![CDATA[Nodalities]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[Software as a service]]></category>

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		<description><![CDATA[Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in revenue last year, Marc Benioff&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad. More recently the company has begun to diversify from its heritage as the provider of [...]]]></description>
			<content:encoded><![CDATA[<p><a class="zem_slink" title="Salesforce" rel="homepage" href="http://www.salesforce.com/"><img class="attachment wp-att-471 alignright" style="margin: 8px;" src="http://cloudofdata.com/wp-content/uploads/2009/03/adam-dev-conference_150x188shkl.jpg" alt="Adam Gross" width="150" height="188" />Salesforce.com</a> [<a href="http://finance.yahoo.com/q?s=CRM">CRM</a>] is often held up as proof that the Software as a Service (<a class="zem_slink" title="Software as a service" rel="wikipedia" href="http://en.wikipedia.org/wiki/Software_as_a_service">SaaS</a>) model works. Ten years old, and with over $1Bn in revenue last year, <a href="http://en.wikipedia.org/wiki/Marc_Benioff">Marc Benioff</a>&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad.</p>
<p>More recently the company has begun to diversify from its heritage as the provider of an on-demand CRM application, seeking to nurture an ecosystem of add-ons and enhancements through the AppExchange and offering third party developers access to the underlying <a class="zem_slink" title="Force.com" rel="homepage" href="http://www.force.com/">Force.com</a> Platform.</p>
<p>In an effort to understand the company&#8217;s views on the evolving SaaS and <a class="zem_slink" title="Platform as a service" rel="wikipedia" href="http://en.wikipedia.org/wiki/Platform_as_a_service">PaaS</a> markets I recently spoke with VP for Developer Marketing, Adam Gross, and the result has just been released as a podcast.</p>
<p></p>
<p><em><a href="http://blogs.talis.com/nodalities/2009/03/adam-gross-talks-about-salesforcecom.php">Show notes</a> available on <a class="zem_slink" title="Talis Platform" rel="homepage" href="http://www.talis.com/platform/">Talis</a>&#8216; <a class="zem_slink" title="Nodalities" rel="homepage" href="http://blogs.talis.com/nodalities/">Nodalities</a> blog</em></p>
<p>Delivery of both application <em>and</em> platform could create significant tensions, as business decisions made to advance the application potentially cannibalise revenue from the platform ecosystem, and <em>vice versa</em>. We discuss some of these issues during the conversation, with Adam going so far as to suggest that &#8216;nothing would stop&#8217; a third party using Force.com to build an application that competed directly with Salesforce itself.</p>
<p>Have a listen, and see what you think.</p>
<p><em>Image of Adam Gross © Salesforce.com</em></p>
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]]></content:encoded>
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		<slash:comments>2</slash:comments>
			<enclosure url="http://cloudofdata.com/podpress_trac/feed/453/0/twt20090320-AdamGross.mp3" length="44007677" type="audio/mpeg" />
		<itunes:duration>45:50</itunes:duration>
		<itunes:subtitle>Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in ...</itunes:subtitle>
		<itunes:summary>Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in revenue last year, Marc Benioff's company certainly shows that SaaS isn't just a passing fad.

More recently the company has begun to diversify from its heritage as the provider of an on-demand CRM application, seeking to nurture an ecosystem of add-ons and enhancements through the AppExchange and offering third party developers access to the underlying Force.com Platform.

In an effort to understand the company's views on the evolving SaaS and PaaS markets I recently spoke with VP for Developer Marketing, Adam Gross, and the result has just been released as a podcast.



Show notes available on Talis' Nodalities blog

Delivery of both application and platform could create significant tensions, as business decisions made to advance the application potentially cannibalise revenue from the platform ecosystem, and vice versa. We discuss some of these issues during the conversation, with Adam going so far as to suggest that 'nothing would stop' a third party using Force.com to build an application that competed directly with Salesforce itself.

Have a listen, and see what you think.

Image of Adam Gross © Salesforce.com
Related articles by Zemanta

	How to evaluate software-as-a-service for your business (news.cnet.com)
	Salesforce.com outage hits thousands of businesses (news.cnet.com)
	Salesforce hits its stride (money.cnn.com)
	Enterprise Software is Not Dead Yet (ventureblog.com)
	Developers are bullish on PaaS (infoworld.com)
	Planning necessary for corporate SaaS (macworld.com)
	Mashups Quickly Emerging through PaaS (programmableweb.com)
	PaaS risks (accmanpro.com)
	Salesforce.com builds another bridge to Google's cloud (venturebeat.com)
	Salesforce links Force.com to Google App Engine (infoworld.com)
	Salesforce.com squeezes $1B from the cloud (news.cnet.com)
	Q&#38;A;: 10 questions with Salesforce's Marc Benioff (news.cnet.com)
	Salesforce.com Preaches Computing Power for Rent (nytimes.com)
	Salesforce Adds Twitter, Teases Rivals (blogs.wsj.com)
	Apprenda CEO Sinclair Schuller talks about their SaaSGrid Platform (blogs.talis.com)

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