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	<title>Paul Miller - The Cloud of Data &#187; @hisiri</title>
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		<title>Siri brings their Virtual Personal Assistant&#8217;s smarts to the iPhone</title>
		<link>http://cloudofdata.com/2010/02/siri-brings-their-virtual-personal-assistants-smarts-to-the-iphone/</link>
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		<pubDate>Fri, 05 Feb 2010 06:32:01 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Open Data]]></category>
		<category><![CDATA[Semantic Web]]></category>
		<category><![CDATA[Web 3.0]]></category>
		<category><![CDATA[@hisiri]]></category>
		<category><![CDATA[Adam Cheyer]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AppStore]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[CALO]]></category>
		<category><![CDATA[Dag Kittlaus]]></category>
		<category><![CDATA[Handhelds]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Semantic Technology]]></category>
		<category><![CDATA[Siri]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[SRI]]></category>
		<category><![CDATA[Tom Gruber]]></category>
		<category><![CDATA[virtual personal assistant]]></category>
		<category><![CDATA[vpa]]></category>
		<category><![CDATA[ZDNet]]></category>

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		<description><![CDATA[Siri provoked a flurry of interest last summer, and presumably not just because CTO Tom Gruber took part in one of my podcasts. With their genesis inside a big DARPA-funded Artificial Intelligence project, their talk of emergent Virtual Personal Assistants and their slick iPhone-powered demonstrations, the company ticked more than enough of the right boxes [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.siri.com/"><img class="alignright size-full wp-image-924" style="margin: 5px;" title="Siri Logo" src="http://cloudofdata.com/wp-content/uploads/2010/02/Siri_Logo1.png" alt="" width="150" height="98" /></a><a class="zem_slink" title="Siri" rel="homepage" href="http://www.siri.com">Siri</a> provoked a flurry of interest last summer, and <span style="text-decoration: line-through;">presumably</span> not just because CTO <a class="zem_slink" title="Tom Gruber" rel="crunchbase" href="http://www.crunchbase.com/person/tom-gruber">Tom Gruber</a><a href="http://cloudofdata.com/2009/06/tom-gruber-talks-about-siri-the-virtual-personal-assistant/"> took part in one of my podcasts</a>. With their genesis inside a big <a class="zem_slink freebase/en/defense_advanced_research_projects_agency" title="DARPA" rel="homepage" href="http://www.darpa.mil">DARPA</a>-funded <a href="http://caloproject.sri.com/">Artificial Intelligence project</a>, their <a href="http://blog.siri.com/2010/01/the-birth-of-the-virtual-personal-assistant/" class="broken_link">talk of emergent Virtual Personal Assistants</a> and their slick <a class="zem_slink freebase/en/iphone" title="iPhone" rel="homepage" href="http://www.apple.com/iphone">iPhone</a>-powered demonstrations, the company ticked more than enough of the right boxes to get the semantic technology community positively drooling for more.</p>
<p>And then things went quiet.</p>
<p>Fast forward to 2010, and Siri is back. The back-end technology is faster, more robust, and fuelled by loads more data. <a href="http://scobleizer.com/">Robert Scoble</a> has been amongst those <a href="http://search.twitter.com/search?q=&amp;ands=&amp;phrase=&amp;ors=&amp;nots=&amp;tag=&amp;lang=all&amp;from=scobleizer&amp;to=&amp;ref=hisiri&amp;near=&amp;within=15&amp;units=mi&amp;since=&amp;until=&amp;rpp=15">dropping not-so-subtle hints on Twitter for days</a>, and other big names in and around the Valley have also been targeted in a carefully orchestrated programme of pre-briefings and beta invites. That all ends today, as <a href="http://itunes.apple.com/us/app/siri-assistant/id351778157?mt=8">the iPhone app is now out of beta and available this morning</a> from <a class="zem_slink" title="Apple" rel="homepage" href="http://www.apple.com">Apple</a>&#8216;s <a class="zem_slink freebase/en/app_store" title="App Store" rel="homepage" href="http://www.apple.com/iphone/appstore/">App Store</a>. Versions for Android devices and the Blackberry are coming along close behind, and the company has big plans for building upon what they already have.</p>
<p>I got my hands on the app earlier this month, and put it through as many of its paces as I could from 3,000 miles outside the US market for which the current app and data are optimised.</p>
<p><a href="http://blogs.zdnet.com/semantic-web/?p=333">I&#8217;ve written up the results of my play (and my conversation with Siri&#8217;s other two co-founders) for ZDNet</a>, and look forward to trying it for real on my next trip to the States.</p>
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