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	<title>Paul Miller - The Cloud of Data &#187; Marc Benioff</title>
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		<title>Paul Miller - The Cloud of Data</title>
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	<itunes:subtitle>conversations with the executives shaping Cloud Computing and the Semantic Web.</itunes:subtitle>
	<itunes:summary>Linked Data, Cloud Computing, Semantic Web, SaaS, PaaS, more</itunes:summary>
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	<itunes:author>Paul Miller</itunes:author>
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		<title>Keep your Executive Assistant happy if moving to the Cloud</title>
		<link>http://cloudofdata.com/2009/11/keep-your-executive-assistant-happy-if-moving-to-the-cloud/</link>
		<comments>http://cloudofdata.com/2009/11/keep-your-executive-assistant-happy-if-moving-to-the-cloud/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 09:17:08 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[CloudAve]]></category>
		<category><![CDATA[Dave Girouard]]></category>
		<category><![CDATA[Geoffrey Moore]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Guardian Media Group]]></category>
		<category><![CDATA[Infrastructure as a service]]></category>
		<category><![CDATA[Marc Benioff]]></category>
		<category><![CDATA[Nick Carr]]></category>
		<category><![CDATA[Software as a service]]></category>
		<category><![CDATA[Werner Vogels]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=855</guid>
		<description><![CDATA[Google held a small event in London late last month, at which senior executives from a wide range of organisations gathered to discuss the impact of the Cloud. Presenters included luminaries such as Marc Benioff, Werner Vogels, Geoffrey Moore and Nick Carr, as well as CIOs at the coalface in adopting various Cloud (mainly SaaS) [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/view_play_list?p=0BE7EFAFDA7842D9"><img class="alignright size-full wp-image-856" style="margin: 5px;" title="Google Atmosphere" src="http://cloudofdata.com/wp-content/uploads/2009/11/google-atmosphere.png" alt="Google Atmosphere" width="250" height="52" /></a>Google held a small event in London late last month, at which senior executives from a wide range of organisations gathered to discuss the impact of the Cloud. Presenters included luminaries such as <a class="zem_slink" title="Marc Benioff" rel="crunchbase" href="http://www.crunchbase.com/person/marc-benioff">Marc Benioff</a>, <a class="zem_slink" title="Werner Vogels" rel="blog" href="http://www.allthingsdistributed.com">Werner Vogels</a>, <a href="http://en.wikipedia.org/wiki/Geoffrey_Moore">Geoffrey Moore</a> and <a class="zem_slink freebase/guid/9202a8c04000641f8000000000452e2b" title="Nicholas G. Carr" rel="wikipedia" href="http://en.wikipedia.org/wiki/Nicholas_G._Carr">Nick Carr</a>, as well as CIOs at the coalface in adopting various Cloud (mainly SaaS) solutions.</p>
<p>Carr <a href="http://www.roughtype.com/archives/2009/10/atmospherics.php">blogged</a> on Friday, noting that <a href="http://www.youtube.com/view_play_list?p=0BE7EFAFDA7842D9">video from the event has been made available on YouTube</a>, and I&#8217;ve been steadily working through the material ever since.</p>
<p>Krish <a href="http://www.cloudave.com/link/video-nick-carr-on-the-evolution-of-clouds">followed up</a> on <a class="zem_slink" title="CloudAve" rel="homepage" href="http://www.cloudave.com/">CloudAve</a> with his take, flagging Carr&#8217;s presentation as of particular interest. I liked Carr&#8217;s presentation too (although prefer <a href="http://cloudofdata.com/2009/02/my-podcast-conversation-with-about-cloud-computing-with-nick-carr/">our podcast</a>, as I think he went deeper there), and found much to value in most of the other talks as well.</p>
<p>My particular highlights, I think, were three sessions later in the day;</p>
<p><span>Paul Cheesbrough (CIO at <a class="zem_slink freebase/guid/9202a8c04000641f800000000013a6cc" title="The Daily Telegraph" rel="homepage" href="http://www.telegraph.co.uk/">Telegraph Media Group</a>), Francois Blanc (CIO at Valeo), Todd Pierce (SVP &amp; CIO at Genentech) and Andy Beale (CIO at <a class="zem_slink freebase/guid/9202a8c04000641f8000000000150f06" title="Guardian Media Group" rel="homepage" href="http://www.gmgplc.com/">Guardian Media Group</a>) participated in a panel session (embedded below) to discuss their real-world experiences of rolling Google Apps out across large organisations. The key take-aways? Benefit won&#8217;t be recognised across the board until six months in, and Executive Assistants need to be kept on-side as their day-to-day work inside people&#8217;s calendars is disrupted&#8230; and they&#8217;re both &#8216;loud&#8217; and &#8216;influential.&#8217;</span></p>
<p style="text-align: center;"><iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/vfqMpwBQikQ" frameborder="0" allowFullScreen="true"> </iframe></p>
<p>Google&#8217;s <a class="zem_slink" title="Dave Girouard" rel="crunchbase" href="http://www.crunchbase.com/person/dave-girouard">Dave Girouard</a> covered similar issues from the company&#8217;s perspective, and is clearly someone to add to my list of podcast targets.</p>
<p style="text-align: center;"><iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/zXkgIoUwtcQ" frameborder="0" allowFullScreen="true"> </iframe></p>
<p>My final highlight was Geoffrey Moore (he of Core, Context, and Chasms), applying some of his broader business ideas to the Cloud. I&#8217;d certainly like to explore some of his arguments a little further another day&#8230;</p>
<p style="text-align: center;"><iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/hM4oDJ0slAQ" frameborder="0" allowFullScreen="true"> </iframe></p>
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		<title>Understanding SaaS business models in conversation with Adam Gross of Salesforce.com</title>
		<link>http://cloudofdata.com/2009/03/understanding-saas-business-models-in-conversation-with-adam-gross-of-salesforcecom/</link>
		<comments>http://cloudofdata.com/2009/03/understanding-saas-business-models-in-conversation-with-adam-gross-of-salesforcecom/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 11:08:28 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Adam Gross]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[Force.com]]></category>
		<category><![CDATA[Marc Benioff]]></category>
		<category><![CDATA[Nodalities]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[Software as a service]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=453</guid>
		<description><![CDATA[Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in revenue last year, Marc Benioff&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad. More recently the company has begun to diversify from its heritage as the provider of [...]]]></description>
			<content:encoded><![CDATA[<p><a class="zem_slink" title="Salesforce" rel="homepage" href="http://www.salesforce.com/"><img class="attachment wp-att-471 alignright" style="margin: 8px;" src="http://cloudofdata.com/wp-content/uploads/2009/03/adam-dev-conference_150x188shkl.jpg" alt="Adam Gross" width="150" height="188" />Salesforce.com</a> [<a href="http://finance.yahoo.com/q?s=CRM">CRM</a>] is often held up as proof that the Software as a Service (<a class="zem_slink" title="Software as a service" rel="wikipedia" href="http://en.wikipedia.org/wiki/Software_as_a_service">SaaS</a>) model works. Ten years old, and with over $1Bn in revenue last year, <a href="http://en.wikipedia.org/wiki/Marc_Benioff">Marc Benioff</a>&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad.</p>
<p>More recently the company has begun to diversify from its heritage as the provider of an on-demand CRM application, seeking to nurture an ecosystem of add-ons and enhancements through the AppExchange and offering third party developers access to the underlying <a class="zem_slink" title="Force.com" rel="homepage" href="http://www.force.com/">Force.com</a> Platform.</p>
<p>In an effort to understand the company&#8217;s views on the evolving SaaS and <a class="zem_slink" title="Platform as a service" rel="wikipedia" href="http://en.wikipedia.org/wiki/Platform_as_a_service">PaaS</a> markets I recently spoke with VP for Developer Marketing, Adam Gross, and the result has just been released as a podcast.</p>
<p></p>
<p><em><a href="http://blogs.talis.com/nodalities/2009/03/adam-gross-talks-about-salesforcecom.php">Show notes</a> available on <a class="zem_slink" title="Talis Platform" rel="homepage" href="http://www.talis.com/platform/">Talis</a>&#8216; <a class="zem_slink" title="Nodalities" rel="homepage" href="http://blogs.talis.com/nodalities/">Nodalities</a> blog</em></p>
<p>Delivery of both application <em>and</em> platform could create significant tensions, as business decisions made to advance the application potentially cannibalise revenue from the platform ecosystem, and <em>vice versa</em>. We discuss some of these issues during the conversation, with Adam going so far as to suggest that &#8216;nothing would stop&#8217; a third party using Force.com to build an application that competed directly with Salesforce itself.</p>
<p>Have a listen, and see what you think.</p>
<p><em>Image of Adam Gross © Salesforce.com</em></p>
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<fb:like href="http://cloudofdata.com/2009/03/understanding-saas-business-models-in-conversation-with-adam-gross-of-salesforcecom/" layout="standard" show_faces="true" width="450" action="like" font="arial" colorscheme="light" ref="AL2FB"></fb:like></div>]]></content:encoded>
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			<enclosure url="http://cloudofdata.com/podpress_trac/feed/453/0/twt20090320-AdamGross.mp3" length="44007677" type="audio/mpeg" />
		<itunes:duration>0:45:50</itunes:duration>
		<itunes:subtitle>Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in revenue last year, Marc Benioff&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad.
More rec[...]</itunes:subtitle>
		<itunes:summary>Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in revenue last year, Marc Benioff&#8216;s company certainly shows that SaaS isn&#8217;t just a passing fad.
More recently the company has begun to diversify from its heritage as the provider of an on-demand CRM application, seeking to nurture an ecosystem of add-ons and enhancements through the AppExchange and offering third party developers access to the underlying Force.com Platform.
In an effort to understand the company&#8217;s views on the evolving SaaS and PaaS markets I recently spoke with VP for Developer Marketing, Adam Gross, and the result has just been released as a podcast.

Show notes available on Talis&#8216; Nodalities blog
Delivery of both application and platform could create significant tensions, as business decisions made to advance the application potentially cannibalise revenue from the platform ecosystem, and vice versa. We discuss some of these issues during the conversation, with Adam going so far as to suggest that &#8216;nothing would stop&#8217; a third party using Force.com to build an application that competed directly with Salesforce itself.
Have a listen, and see what you think.
Image of Adam Gross © Salesforce.com
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How to evaluate software-as-a-service for your business (news.cnet.com)
Salesforce.com outage hits thousands of businesses (news.cnet.com)
Salesforce hits its stride (money.cnn.com)
Enterprise Software is Not Dead Yet (ventureblog.com)
Developers are bullish on PaaS (infoworld.com)
Planning necessary for corporate SaaS (macworld.com)
Mashups Quickly Emerging through PaaS (programmableweb.com)
PaaS risks (accmanpro.com)
Salesforce.com builds another bridge to Google&#8217;s cloud (venturebeat.com)
Salesforce links Force.com to Google App Engine (infoworld.com)
Salesforce.com squeezes $1B from the cloud (news.cnet.com)
Q&#38;A;: 10 questions with Salesforce&#8217;s Marc Benioff (news.cnet.com)
Salesforce.com Preaches Computing Power for Rent (nytimes.com)
Salesforce Adds Twitter, Teases Rivals (blogs.wsj.com)
Apprenda CEO Sinclair Schuller talks about their SaaSGrid Platform (blogs.talis.com)


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		<itunes:author>Paul Miller</itunes:author>
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