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	<title>Paul Miller - The Cloud of Data &#187; Martin Hepp</title>
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		<title>Paul Miller - The Cloud of Data &#187; Martin Hepp</title>
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	<itunes:subtitle>conversations with the executives shaping Cloud Computing and the Semantic Web.</itunes:subtitle>
	<itunes:summary>Linked Data, Cloud Computing, Semantic Web, SaaS, PaaS, more</itunes:summary>
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	<itunes:author>Paul Miller</itunes:author>
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		<title>A podcast conversation about GoodRelations, with Martin Hepp and Jamie Taylor</title>
		<link>http://cloudofdata.com/2010/02/a-podcast-conversation-about-goodrelations-with-martin-hepp-and-jamie-taylor/</link>
		<comments>http://cloudofdata.com/2010/02/a-podcast-conversation-about-goodrelations-with-martin-hepp-and-jamie-taylor/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 10:52:50 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Semantic Web]]></category>
		<category><![CDATA[e-business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Freebase]]></category>
		<category><![CDATA[GoodRelations]]></category>
		<category><![CDATA[Jamie Taylor]]></category>
		<category><![CDATA[Linked Data]]></category>
		<category><![CDATA[Martin Hepp]]></category>
		<category><![CDATA[Metaweb]]></category>
		<category><![CDATA[ontology]]></category>
		<category><![CDATA[RDFa]]></category>
		<category><![CDATA[Universität der Bundeswehr München]]></category>
		<category><![CDATA[vocabulary]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=929</guid>
		<description><![CDATA[I recorded my latest Semantic Web-ish podcast last week, talking with Martin Hepp in Germany and Jamie Taylor in California. Our topic was GoodRelations, an ontology/vocabulary designed to enhance the clarity of descriptions of businesses and their products on the Web. As the GoodRelations site describes, &#8220;GoodRelations is a language that can be used to describe very [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://purl.org/goodrelations/"><img class="alignright size-full wp-image-935" style="margin: 5px;" title="goodrelations logo" src="http://cloudofdata.com/wp-content/uploads/2010/02/goodrelations-logo.gif" alt="" width="220" height="60" /></a>I recorded my latest <a class="zem_slink freebase/en/semantic_web" title="Semantic Web" rel="wikipedia" href="http://en.wikipedia.org/wiki/Semantic_Web">Semantic Web</a>-ish podcast last week, talking with <a href="http://www.heppnetz.de/">Martin Hepp</a> in Germany and <a href="http://www.freebase.com/view/en/jamie_taylor">Jamie Taylor</a> in California. Our topic was <a href="http://purl.org/goodrelations/">GoodRelations</a>, an ontology/vocabulary designed to enhance the clarity of descriptions of businesses and their products on the Web. As the <a href="http://purl.org/goodrelations/">GoodRelations site</a> describes,</p>
<blockquote><p>&#8220;GoodRelations is <strong>a language</strong> that can be used <strong>to describe</strong> very precisely what<strong>your business</strong> is offering. Some people call GoodRelations a &#8216;data dictionary&#8217;, others prefer &#8216;schema&#8217; or &#8216;ontology&#8217;. But the name of the thing is not important. Important is that you can use GoodRelations to create a small data package that describes your <strong>products</strong>and their <strong>features</strong> and <strong>prices</strong>, your<strong>stores</strong> and opening hours, <strong>payment options</strong> and the like.</p>
<p>You simply paste this data package into your Web page using <a href="http://www.w3.org/TR/rdfa-syntax">W3C&#8217;s RDFa</a> format.&#8221;</p></blockquote>
<p>Martin and Jamie talk about the vocabulary itself, before moving on to the some of the ways in which it transforms commerce on the Web for early adopters such as Best Buy and O&#8217;Reilly.</p>
<p></p>
<p>The conversation – and its implications – are <a href="http://blogs.zdnet.com/semantic-web/?p=356">also covered in this post on ZDNet today</a>. Links to some of the sites and resources mentioned during our chat are included here, after the fold.<span id="more-929"></span></p>
<ul>
<li><a href="http://www.bestbuy.com">Best Buy</a></li>
<li><a href="http://www.bing.com/">Bing</a></li>
<li><a href="http://dbpedia.org/About">DBpedia</a></li>
<li><a href="http://www.deri.org/">DERI</a></li>
<li><a href="http://drupal.org/project/ubercart">Drupal Ubercart</a></li>
<li><a href="http://purl.org/goodrelations/">GoodRelations</a></li>
<li>GoodRelations <a href="http://www.ebusiness-unibw.org/wiki/GoodRelations#CookBook:_GoodRelations_Recipes_and_Examples">Cookbook</a></li>
<li>GoodRelations <a href="http://www.ebusiness-unibw.org/wiki/GoodRelations">Developer Wiki</a></li>
<li><a class="zem_slink freebase/en/google" title="Google" rel="homepage" href="http://google.com">Google</a></li>
<li><a href="http://www.ebusiness-unibw.org/tools/google-product-feed-converter/">Google Product Feed Converter</a></li>
<li><a href="http://en.wikipedia.org/wiki/HTML5">HTML 5</a></li>
<li><a href="http://www.freebase.com/">Freebase</a></li>
<li><a href="http://en.wikipedia.org/wiki/Linked_Data">Linked Data</a></li>
<li><a href="http://www.magentocommerce.com/">Magento</a></li>
<li><a href="http://www.metaweb.com/">Metaweb</a></li>
<li><a href="http://oreilly.com/">O&#8217;Reilly Media</a></li>
<li><a href="http://www.oscommerce.com/">osCommerce</a></li>
<li><a href="http://pingthesemanticweb.com/">Ping The Semantic Web</a></li>
<li><a class="zem_slink freebase/en/resource_description_framework" title="Resource Description Framework" rel="wikipedia" href="http://en.wikipedia.org/wiki/Resource_Description_Framework">RDF</a></li>
<li><a href="http://en.wikipedia.org/wiki/RDFa">RDFa</a></li>
<li><a href="http://en.wikipedia.org/wiki/RDFS">RDFS</a></li>
<li><a href="http://sindice.com/">Sindice</a></li>
<li><a href="http://en.wikipedia.org/wiki/SPARQL">SPARQL</a></li>
<li><a href="http://www.sti2.org/">STI</a></li>
<li><a href="http://en.wikipedia.org/wiki/Universal_Product_Code">UPC Code</a></li>
<li><a href="http://www.unibw.de/">Universität der Bundeswehr München</a></li>
<li><a href="http://virtuemart.net/">VirtueMart</a></li>
<li><a class="zem_slink freebase/guid/9202a8c04000641f800000000014de46" title="Yahoo!" rel="homepage" href="http://www.yahoo.com">Yahoo!</a></li>
<li>Yahoo! <a class="zem_slink" title="Yahoo! BOSS" rel="homepage" href="http://developer.yahoo.com/search/boss/">BOSS</a></li>
</ul>
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		<slash:comments>2</slash:comments>
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		<itunes:duration>60:21</itunes:duration>
		<itunes:subtitle>I recorded my latest Semantic Web-ish podcast last week, talking with Martin Hepp in Germany and Jamie Taylor in California. Our topic was GoodRelations, an ...</itunes:subtitle>
		<itunes:summary>I recorded my latest Semantic Web-ish podcast last week, talking with Martin Hepp in Germany and Jamie Taylor in California. Our topic was GoodRelations, an ontology/vocabulary designed to enhance the clarity of descriptions of businesses and their products on the Web. As the GoodRelations site describes,
"GoodRelations is a language that can be used to describe very precisely whatyour business is offering. Some people call GoodRelations a 'data dictionary', others prefer 'schema' or 'ontology'. But the name of the thing is not important. Important is that you can use GoodRelations to create a small data package that describes your productsand their features and prices, yourstores and opening hours, payment options and the like.

You simply paste this data package into your Web page using W3C's RDFa format."
Martin and Jamie talk about the vocabulary itself, before moving on to the some of the ways in which it transforms commerce on the Web for early adopters such as Best Buy and O'Reilly.



The conversation – and its implications – are also covered in this post on ZDNet today. Links to some of the sites and resources mentioned during our chat are included here, after the fold.

	Best Buy
	Bing
	DBpedia
	DERI
	Drupal Ubercart
	GoodRelations
	GoodRelations Cookbook
	GoodRelations Developer Wiki
	Google
	Google Product Feed Converter
	HTML 5
	Freebase
	Linked Data
	Magento
	Metaweb
	O'Reilly Media
	osCommerce
	Ping The Semantic Web
	RDF
	RDFa
	RDFS
	Sindice
	SPARQL
	STI
	UPC Code
	Universität der Bundeswehr München
	VirtueMart
	Yahoo!
	Yahoo! BOSS

Related articles by Zemanta

	Example Best Buy Product RDFa Markup Released (beta) (jay.beweep.com)
	Best Buy jump starts data web marketing (chiefmartec.com)
	Talking with Martin Hepp about solving the paradox of choice (jonudell.net)
	Thoughts on RDFa (jay.beweep.com)

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