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	<title>Paul Miller - The Cloud of Data &#187; Michael Crandell</title>
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	<managingEditor>paul.miller@cloudofdata.com (Paul Miller)</managingEditor>
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		<title>Paul Miller - The Cloud of Data &#187; Michael Crandell</title>
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	<itunes:subtitle>conversations with the executives shaping Cloud Computing and the Semantic Web.</itunes:subtitle>
	<itunes:summary>Linked Data, Cloud Computing, Semantic Web, SaaS, PaaS, more</itunes:summary>
	<itunes:keywords>Cloud Computing, Semantic Web, Linked Data, Open Data, SaaS, PaaS</itunes:keywords>
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	<itunes:author>Paul Miller</itunes:author>
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		<itunes:name>Paul Miller</itunes:name>
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		<title>Sun releases Creative Commons-licensed API to their new Cloud</title>
		<link>http://cloudofdata.com/2009/03/sun-releases-creative-commons-licensed-api-to-their-new-cloud/</link>
		<comments>http://cloudofdata.com/2009/03/sun-releases-creative-commons-licensed-api-to-their-new-cloud/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 14:12:40 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Enterprise Computing]]></category>
		<category><![CDATA[Application programming interface]]></category>
		<category><![CDATA[Creative Commons]]></category>
		<category><![CDATA[Dave Douglas]]></category>
		<category><![CDATA[GoGrid]]></category>
		<category><![CDATA[Lew Tucker]]></category>
		<category><![CDATA[Michael Crandell]]></category>
		<category><![CDATA[Rich Wolski]]></category>
		<category><![CDATA[Rightscale]]></category>
		<category><![CDATA[Sun]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=434</guid>
		<description><![CDATA[On stage at CommunityOne East in New York just now, Dave Douglas (Senior Vice President, Cloud Computing and Developer Platforms) and Lew Tucker (CTO, Cloud Computing) just unveiled a RESTful API to Sun&#8217;s new Cloud. Walk-on parts during the hour-long streamed presentation included two recent podcast victims; EUCALYPTUS Project Director Rich Wolski and RightScale CEO [...]]]></description>
			<content:encoded><![CDATA[<p>On stage at <a href="http://www.sun.com/events/communityone/index.jsp">CommunityOne East in New York just now</a>, Dave Douglas (Senior Vice President, Cloud Computing and Developer Platforms) and Lew Tucker (CTO, Cloud Computing) just unveiled <a href="http://kenai.com/projects/suncloudapis/pages/Home">a RESTful API</a> to Sun&#8217;s new Cloud.</p>
<p>Walk-on parts during the hour-long streamed presentation included two recent podcast victims; EUCALYPTUS Project Director <a href="http://cloudofdata.com/2009/03/learning-that-eucalyptus-is-an-acronym-in-conversation-with-rich-wolski/">Rich Wolski</a> and <span class="zem_slink">RightScale</span> CEO <a href="http://cloudofdata.com/2009/03/rightscale-ceo-sees-little-need-to-move-up-the-stack/">Michael Crandell</a>, both of whom pledged support.</p>
<p>Sun&#8217;s official announcement is <a href="http://www.sun.com/aboutsun/pr/2009-03/sunflash.20090318.2.xml">here</a>.</p>
<p>Sun has also released <a href="http://www.sun.com/offers/details/cloud_computing_primer.html"><em>A Guide to Getting Started with Cloud Computing</em></a>, which offers a useful overview of the basic issues whilst relegating most of the Sun pitch to a separate section.</p>
<p><a class="zem_slink" title="GoGrid" rel="homepage" href="http://www.GoGrid.com">GoGrid</a> have, of course, already released an <a href="http://www.gogrid.com/company/press-releases/gogrid-moves-api-specification-to-creativecommons.php" class="broken_link">equivalently licensed API</a> of their own.</p>
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		<title>RightScale CEO sees little need to &#8216;move up the stack&#8217;</title>
		<link>http://cloudofdata.com/2009/03/rightscale-ceo-sees-little-need-to-move-up-the-stack/</link>
		<comments>http://cloudofdata.com/2009/03/rightscale-ceo-sees-little-need-to-move-up-the-stack/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 12:48:01 +0000</pubDate>
		<dc:creator>Paul Miller</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[IaaS]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Michael Crandell]]></category>
		<category><![CDATA[Rightscale]]></category>

		<guid isPermaLink="false">http://cloudofdata.com/?p=363</guid>
		<description><![CDATA[There&#8217;s an oft-repeated truism that Cloud Computing&#8216;s service providers will always wish to &#8216;move up the stack&#8217; toward the higher-margin nirvana of the layers above. In conversation with RightScale CEO Michael Crandell yesterday it would appear that he, at least, sees little need to join this scramble upward. Show notes for this podcast are available [...]]]></description>
			<content:encoded><![CDATA[<p><a title="rightscale_logo_white_bluebgd" href="http://www.rightscale.com/"><img class="attachment wp-att-367 alignright" style="margin: 6px;" src="http://cloudofdata.com/wp-content/uploads/2009/03/rightscale_logo_white_bluebgd.gif" alt="rightscale_logo_white_bluebgd" width="240" height="56" /></a>There&#8217;s an oft-repeated truism that <a class="zem_slink" title="Cloud computing" rel="wikipedia" href="http://en.wikipedia.org/wiki/Cloud_computing">Cloud Computing</a>&#8216;s service providers will always wish to &#8216;move up the stack&#8217; toward the higher-margin nirvana of the layers above.</p>
<p>In conversation with <a href="http://www.rightscale.com/">RightScale</a> CEO Michael Crandell yesterday it would appear that <em>he</em>, at least, sees little need to join this scramble upward.</p>
<p></p>
<p><em><a href="http://blogs.talis.com/nodalities/2009/03/michael-crandell-talks-about-rightscale.php">Show notes</a> for this podcast are available on <a href="http://www.talis.com">Talis</a>&#8216; <a href="http://blogs.talis.com/nodalities/">Nodalities blog</a>.</em></p>
<p>For those with absolutely no idea what I&#8217;m talking about, it&#8217;s worth taking a moment to step back and describe this Cloud Computing stack. At its simplest (and this is quite complex and descriptive enough for almost every real-world conversation, thank you very much), the stack can simply be characterised as Applications (or Software), which sit atop Platforms, which sit atop Infrastructure. I have lifted four slides from a recent presentation, to graphically illustrate the stack and to show some of the players found at each layer.</p>
<p style="text-align: center;"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=1110231 thecloudcomputingstack-090306073250-phpapp02" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=1110231 thecloudcomputingstack-090306073250-phpapp02" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355" wmode="transparent"></embed></object></p>
<p>Each layer of the stack is extremely dependent upon the one below, and there is a tendency for the lower levels to be perceived as more of a commodity or utility. As such, pricing tends to be highly competitive and margins on individual transactions are (often) vanishingly small, requiring successful players to operate at scale in order to effectively generate revenue.</p>
<p>Assuming these presumptions to be true, it&#8217;s easy to see why those operating at and near the Infrastructure layer might wish to progress upward to a space where there is less direct competition and far more opportunity to charge premium prices.</p>
<p>As Michael and I discussed in our podcast &#8216;basic&#8217; Infrastructure providers such as Amazon, GoGrid, Rackspace and others are increasingly seeking to enrich their own offerings, adding dashboard and management functionality that was previously the preserve of value-adding third parties such as Michael&#8217;s company.</p>
<p>Faced with pricing pressure from direct competitors and potential feature creep from below, it&#8217;s certainly easy to believe the truism with which this post began.</p>
<p>Have a listen, though, and hear a rather different view of the space from Michael&#8230; who seems perfectly happy where he is in the stack.</p>
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			<enclosure url="http://cloudofdata.com/podpress_trac/feed/363/0/twt20090305-MichaelCrandell.mp3" length="42547745" type="audio/mpeg" />
		<itunes:duration>44:19</itunes:duration>
		<itunes:subtitle>There's an oft-repeated truism that Cloud Computing's service providers will always wish to 'move up the stack' toward the higher-margin nirvana of the layers above.

In ...</itunes:subtitle>
		<itunes:summary>There's an oft-repeated truism that Cloud Computing's service providers will always wish to 'move up the stack' toward the higher-margin nirvana of the layers above.

In conversation with RightScale CEO Michael Crandell yesterday it would appear that he, at least, sees little need to join this scramble upward.



Show notes for this podcast are available on Talis' Nodalities blog.

For those with absolutely no idea what I'm talking about, it's worth taking a moment to step back and describe this Cloud Computing stack. At its simplest (and this is quite complex and descriptive enough for almost every real-world conversation, thank you very much), the stack can simply be characterised as Applications (or Software), which sit atop Platforms, which sit atop Infrastructure. I have lifted four slides from a recent presentation, to graphically illustrate the stack and to show some of the players found at each layer.


Each layer of the stack is extremely dependent upon the one below, and there is a tendency for the lower levels to be perceived as more of a commodity or utility. As such, pricing tends to be highly competitive and margins on individual transactions are (often) vanishingly small, requiring successful players to operate at scale in order to effectively generate revenue.

Assuming these presumptions to be true, it's easy to see why those operating at and near the Infrastructure layer might wish to progress upward to a space where there is less direct competition and far more opportunity to charge premium prices.

As Michael and I discussed in our podcast 'basic' Infrastructure providers such as Amazon, GoGrid, Rackspace and others are increasingly seeking to enrich their own offerings, adding dashboard and management functionality that was previously the preserve of value-adding third parties such as Michael's company.

Faced with pricing pressure from direct competitors and potential feature creep from below, it's certainly easy to believe the truism with which this post began.

Have a listen, though, and hear a rather different view of the space from Michael... who seems perfectly happy where he is in the stack.
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	Cloud management startup RightScale raises another $13M (venturebeat.com)
	Executive Briefing on Cloud Computing (aws.typepad.com)
	Cloud computing: Don't get caught without an exit strategy (infoworld.com)
	Without APIs, there is no cloud computing (news.cnet.com)
	What is Cloud Computing ... (gardeviance.org)
	The Cloud is the Next Step in Enterprise Computing (byronmiller.typepad.com)
	Amazon Crushes Ecosystem - Launches AWS Management Console (elasticvapor.com)

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