Cutting through the Hype: Clouds in Context set out to question some of the preconceptions that many people seem to hold about Cloud Computing, and I suggest that the majority are less black and white than they initially seem.

The company was founded in 2003, and is currently profitable with some thirty employees, no debt and no external financing.

According to Malviya, the team set out to create a multi-tenant Platform optimised for the easy creation of web-based applications, but their first public offering was a SaaS CRM application devoted to the media industry. That application is still running today, and is used by more than 150 enterprise customers.

The Platform followed in September 2007, exclusively as a hosted offering from LongJump’s partner data centres, and Malviya perceives it as in direct competition to Salesforce.com’s Force.com. With extensive support for common protocols and communications specifications such as REST, SOAP, Java and XML, and a common security framework throughout, Malviya argues that an application Platform such as the one his company offers is important in overcoming what he describes as the

“Enterprise tendency to develop one-off apps… and then expect IT to support them.”

He argues that business users are able to take a degree of control over their own application needs, whilst reassuring the CIO and IT Team that everything is running on top of a single set of secure infrastructure over which they have control.

Today, that same Platform is being made available on an annual subscription basis for local installation behind the firewall, as well as being offered to a range of third party hosting companies whom Malviya hopes will brand and resell the software to their own customers. According to Malviya, two (unnamed) service providers have already agreed to resell the Platform, and details will no doubt be forthcoming as they get up to speed.

As the LongJump corporate site notes,

“LongJump BAP for Enterprises addresses a major gap in next generation application platforms designed solely for the public web. Information that is sensitive or subject to regulatory issues is relegated to sitting on a custom application built internally, adding to a level of complexity and management that neither scales nor adapts well with changing requirements. Because LongJump BAP for Enterprises sits inside your own datacenter, its applications and platform are ideal for organizations tasked with managing [sensitive] information”

And, crucially,

“In addition, applications can be packaged for migration from one LongJump deployed instance to another. For example, development can take place in a cloud deployment and be deployed in production in a corporation’s data center.”

This will, of course, be crucial in allowing flexible movement between different environments as requirements, capacity and resources change.

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It began, as so many things do these days, with an idle tweet.

On 21 November, Amazon Web Services‘ Deepak Singh pointed to a new page describing the company’s ‘Public Data Sets on Amazon Web Services.’

Lidija Davis covered the news for ReadWriteWeb two days later and on 4 December Amazon issued its formal press release, prompting a flurry of coverage from Mike Arrington at TechCrunch, Larry Dignan at ZDNet, Krishnan Subramanian at CloudAve, and many others.

Alongside broader discussion of this move, members of the W3C-backed Linking Open Data project delved into the synergies via their public mailing list and Linking Open Data enthusiast Kingsley Idehen‘s company issued a Press Release suggesting ways in which their products might fit within this shifting data landscape.

So what have Amazon done, what does it mean, and how does it ‘bring the Cloud of Data closer’ as the title of this post suggests?

Amazon’s web page describes their offer quite succinctly;

“Public Data Sets on AWS provides a centralized repository of public data sets that can be seamlessly integrated into AWS cloud-based applications. AWS is hosting the public data sets at no charge for the community, and like all AWS services, users pay only for the compute and storage they use for their own applications.”

As Krishnan noted in his post,

“By doing this, Amazon is helping research community save money on storage and bandwidth costs associated with assessing these public data from any EC2 instances they use in their research. When the data in question is in hundreds of terabytes or petabytes, we are talking about huge cost savings here.”

In addition, OpenLink’s press release gives an indication of the efficient manner in which services and data already hosted by Amazon can be plugged together as needed;

“As a vital contribution to the momentum behind the burgeoning Web of Linked Data, [OpenLink's product] Virtuoso provides a simple deployment mechanism for highly integrated knowledge bases emerging from the Linking Open Data community. For example, it is now possible to deploy personal or service-specific renditions of DBpedia within 1.5 hours, compared to an 8 – 22 hour effort when performed from scratch.”
(my links)

By offering free hosting for public data, then, Amazon are doing the wider community a huge service. Much of the data there today is reasonably readily available from other sources, so the biggest immediate benefits are those of speed and cost outlined above by Krishnan and OpenLink. For existing or potential users of Amazon’s Web Services to power their applications, this is yet another reason to consider Amazon.

Harvard Medical School‘s Dr. Peter Tonellato was quoted in Amazon’s release, and he is unlikely to be alone;

“Public Data Sets on AWS will enable me and many of my colleagues to collaborate with each other by sharing our commonly used data sets, research environments and tools. We can set up a controlled environment in minutes, run our computational analysis for a couple of hours, and shut down the environment. Our results are completely repeatable. I only pay for the compute time I use, and more importantly I can spend more time focusing on research, not downloading and setting up computational infrastructure.“

The bigger long-term contribution of this Amazon initiative may actually lie with data that are difficult or impossible to find online today. In a previous existence at the Archaeology Data Service (ADS), for example, my colleagues and I were always being contacted by individuals and organisations with data that they wanted to see online; individuals and organisations that lacked the skills, resources or mandate to mount and maintain the data themselves. How many of those organisations will beat a path to Amazon’s door now… and what sort of resource might we see emerge as a result?

However…

Krishnan concludes his post with a reality-check, commenting;

“this data stored on AWS servers are useful only if the researchers use Amazon EC2 for their computing needs… even if they could tap into it from external platforms, it doesn’t mean much if these public datasets are accessible using some kind of API from their original source itself.”

In other words, much (most? all?) of the advantage Amazon is offering evaporates if developers then have to pull the hosted data off Amazon’s servers and into their own applications running locally or via a competing Cloud provider such as Google.

Although the way in which it is recognised and monetised is finally shifting, data is still valuable, and Amazon (and others) clearly recognise the benefits of enticing users to entrust data to their offering, whilst (almost) imperceptibly making it that little bit more painful to use the data somewhere else.

Kingsley Idehen is quoted as saying,

“The Web’s potential as a globally distributed information space that plugs into disparate databases has never been in question. What has remained unclear is how a federated Web of linked databases would be delivered in a manner consistent with the Web’s core architecture, without compromising its simplicity.”

It is in moving us toward this open vision that Amazon’s offering (although undoubtedly an important step along the way) is ultimately lacking. For that, we may well require the open and linked approach of Semantic Web offerings from companies such as Talis and Kingsley’s OpenLink. These recognise the futility of expecting all data to migrate to a single service provider, whilst still ensuring that those on the ‘inside’ may gain the benefits of proximity on the network, pre-computation of certain indices, etc. Amazon and its services clearly have a place within that emerging ecosystem, but it is a place that they will need to share with others.

The worthwhile philanthropic aspects of Amazon’s announcement apart, the company is certainly doing its part to evangelise the benefits of moving data to the Cloud, and this is to be wholeheartedly welcomed.

CIOs are recognising the benefits of Cloud-based computation, and their resistance to the loss of control implied by individual cost centres’ embracing of SaaS solutions such as Salesforce is diminishing. The proposition of accessing data in the Cloud, at will, is even more profound, and the benefits to be gained require careful and compelling explanation in the face of inevitable fears regarding issues such as data integrity.

Showing everyone the benefits to be gained in sharing disparate public data sets is one more step along the way to widespread acceptance of the value in easing restrictions over access to more sensitive resources.

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Have a read, and see what you think.

I spoke to Sinclair recently, ahead of today’s announcement of their SaaSGrid offering, and there’s plenty more to share from that conversation when I get to it in my task list!

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