Based in the UK and working globally, Cloud of Data's consultancy services help clients understand the implications of taking data and more to the Cloud.
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Posts tagged "VRM"

Which is better? NO information or the WRONG information?

No system is perfect, and no affordable system can be engineered to be wholly tolerant of every fault and hiccup that might come its way. That’s why we have procedures in place to cope when things go wrong. One important part of those procedures should surely be effective communication with customers, (especially?) when they’re paying...

Do Sociable Media herald the transition from complaint to FYI?

Image by luc legay via Flickr Much has been written about growing Enterprise use of social media (usually Twitter, these days) to successfully track and mitigate customer complaint. Many have been quick to spot that the disproportionately high cost of satisfying (or, more cynically, silencing) these early adopters is unlikely to scale effectively as an...