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	<title>Paul Miller - The Cloud of Data &#187; Web Ontology Language</title>
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	<itunes:subtitle>conversations with the executives shaping Cloud Computing and the Semantic Web.</itunes:subtitle>
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		<title>Eric Hillerbrand sees a profitably semantic future for our relationship with brands</title>
		<link>http://cloudofdata.com/2009/04/eric-hillerbrand-sees-a-profitably-semantic-future-for-our-relationship-with-brands/</link>
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		<pubDate>Mon, 20 Apr 2009 13:48:31 +0000</pubDate>
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		<category><![CDATA[Eric Hillerbrand]]></category>
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		<category><![CDATA[Web Ontology Language]]></category>

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		<description><![CDATA[There tends to be quite a gulf between those who concern themselves with brand management and selling stuff on the one hand and those who get excited about RDF, OWL and the Semantic Web on the other. Whilst the Semantic Web remained an interesting area of research that was perhaps understandable, but as semantic technologies [...]]]></description>
			<content:encoded><![CDATA[<p>There tends to be quite a gulf between those who concern themselves with <a class="zem_slink" title="Brand management" rel="wikipedia" href="http://en.wikipedia.org/wiki/Brand_management">brand management</a> and selling stuff on the one hand and those who get excited about <a class="zem_slink" title="Resource Description Framework" rel="wikipedia" href="http://en.wikipedia.org/wiki/Resource_Description_Framework">RDF</a>, <a class="zem_slink" title="Web Ontology Language" rel="wikipedia" href="http://en.wikipedia.org/wiki/Web_Ontology_Language">OWL</a> and the <a class="zem_slink" title="Semantic Web" rel="wikipedia" href="http://en.wikipedia.org/wiki/Semantic_Web">Semantic Web</a> on the other. Whilst the Semantic Web remained an interesting area of research that was perhaps understandable, but as semantic technologies become increasingly relevant to the mainstream it is a gulf that must be crossed.</p>
<p>Last week I spoke with one man who is trying to do just that, and my conversation with Eric Hillerbrand is now available as a podcast.</p>
<p></p>
<p><em>Production of this podcast was supported by </em><a href="http://www.talis.com/"><em>Talis</em></a><em>, and it is also</em><em> <a href="http://blogs.talis.com/nodalities/2009/04/eric-hillerbrand-talks-about-social-commerce-and-the-semantic-web.php">available</a> on their </em><a href="http://blogs.talis.com/nodalities/"><em>Nodalities</em></a><em> blog.</em></p>
<p>Hillerbrand argues that the technologies of the <a class="zem_slink" title="Semantic Web Stack" rel="wikipedia" href="http://en.wikipedia.org/wiki/Semantic_Web_Stack">Semantic Web stack</a> are well suited to tracking and managing the flow of interactions around brands. Further, he sees means by which those interactions may be monetised, to the benefit of both brand and consumer.</p>
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<li class="zemanta-article-ul-li"><a href="http://www.w3.org/QA/2009/04/semtech_2009_conference_progra.html"> SemTech 2009 conference program public </a> (w3.org)</li>
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		<itunes:duration>0:51:42</itunes:duration>
		<itunes:subtitle>There tends to be quite a gulf between those who concern themselves with brand management and selling stuff on the one hand and those who get excited about RDF, OWL and the Semantic Web on the other. Whilst the Semantic Web remained an interesting a[...]</itunes:subtitle>
		<itunes:summary>There tends to be quite a gulf between those who concern themselves with brand management and selling stuff on the one hand and those who get excited about RDF, OWL and the Semantic Web on the other. Whilst the Semantic Web remained an interesting area of research that was perhaps understandable, but as semantic technologies become increasingly relevant to the mainstream it is a gulf that must be crossed.
Last week I spoke with one man who is trying to do just that, and my conversation with Eric Hillerbrand is now available as a podcast.

Production of this podcast was supported by Talis, and it is also available on their Nodalities blog.
Hillerbrand argues that the technologies of the Semantic Web stack are well suited to tracking and managing the flow of interactions around brands. Further, he sees means by which those interactions may be monetised, to the benefit of both brand and consumer.
Related articles by Zemanta

The next step to the &#8216;semantic web&#8217; (onlinejournalismblog.com)
 SemTech 2009 conference program public  (w3.org)
The Semantic Web for Dummies (cloudofdata.com)
The Semantic Web in Action (sciam.com)


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