Jeff Hardy tells me why SmarterTools ‘built their own Cloud’

Continuing my current run of podcasts, I spoke with Jeff Hardy of SmarterTools on Friday.

Jeff is VP of Business Operations for the company, and gave a presentation (PDF) at PubCon towards the end of last year in which he dissected some of the marketing noise around major providers of Cloud-based hosting.

As we discuss during our conversation, SmarterTools ended up deciding to host their customers themselves, rather than relying upon a third party hosting provider. Have a listen to hear Jeff’s rationale, and let us know whether you agree…