Purchase processAs data volumes increase and marketing channels proliferate, corporate sales teams  struggle to efficiently identify the real prospects worth an investment of their time.

At Infer, a team experienced in applying predictive analytics to the web-scale problems faced by companies like Google and Yahoo! thinks they have a solution. By combining data from internal customer relationship systems with crawls of the public web, Infer offers its customers insights into the prospects most likely to be about to buy.

Infer CEO Vik Singh joins me for this podcast, to explore the mysterious world of pre-sales and sales, and to illustrate some of the ways in which a data-driven approach can deliver value.