As wider shifts such as Big Data, Cloud Computing and Linked Data become increasingly well understood, it is clear that new opportunities are created whereby the enterprise can more effectively engage with employees, customers and partners. The edge of the enterprise is becoming increasingly permeable, with employees and customers appropriating control of the brand and interacting via their own channels. Recognition is growing that data traditionally locked down inside an organisation is of far greater value within a data ecosystem made possible by convergence between mature Semantic Web specifications, the participative revolution of Web 2.0 and an evolution of Cloud Computing beyond the simple remote hosting of compute resources.