Posts tagged "Customer relationship management"

Do Sociable Media herald the transition from complaint to FYI?

Image by luc legay via Flickr Much has been written about growing Enterprise use of social media (usually Twitter, these days) to successfully track and mitigate customer complaint. Many have been quick to spot that the disproportionately high cost of satisfying (or, more cynically, silencing) these early adopters is unlikely to scale effectively as an...

Understanding SaaS business models in conversation with Adam Gross of Salesforce.com

Salesforce.com [CRM] is often held up as proof that the Software as a Service (SaaS) model works. Ten years old, and with over $1Bn in revenue last year, Marc Benioff‘s company certainly shows that SaaS isn’t just a passing fad. More recently the company has begun to diversify from its heritage as the provider of...