Infer CEO Vik Singh talks about predictive analytics and lead scoring
As data volumes increase and marketing channels proliferate, corporate sales teams struggle to efficiently identify the real prospects worth an investment of their time. At Infer, a team experienced in applying predictive analytics to the web-scale problems faced by companies like Google and Yahoo! thinks they have a solution. By combining data from internal customer...
Visualisation – the key that unlocks data’s value?
As the Big Data hype machine continues its relentless attempt to gobble everything in its path, new business units and entire new domains buying into the promise find themselves faced with unanticipated data volume and complexity. They see the potential for data-based decision making, but still face (short-term?) challenges in actually managing, analysing or interpreting...
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