Do Sociable Media herald the transition from complaint to FYI?
Image by luc legay via Flickr Much has been written about growing Enterprise use of social media (usually Twitter, these days) to successfully track and mitigate customer complaint. Many have been quick to spot that the disproportionately high cost of satisfying (or, more cynically, silencing) these early adopters is unlikely to scale effectively as an...
Eric Hillerbrand sees a profitably semantic future for our relationship with brands
There tends to be quite a gulf between those who concern themselves with brand management and selling stuff on the one hand and those who get excited about RDF, OWL and the Semantic Web on the other. Whilst the Semantic Web remained an interesting area of research that was perhaps understandable, but as semantic technologies...
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